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WHPH-FM logo.png
City Jemison, Alabama
Broadcast area Birmingham, Alabama
Central Alabama
Branding 97-7 the Peach
Slogan Your station. Your music.
Frequency 97.7 MHz
First air date 1953 (as WEZZ)
Format Oldies/Classic hits
ERP 13,000 watts
HAAT 140 meters (459 feet)
Class C3
Facility ID 61231
Transmitter coordinates 32°58′55″N 86°51′02″W / 32.98194°N 86.85056°W / 32.98194; -86.85056Coordinates: 32°58′55″N 86°51′02″W / 32.98194°N 86.85056°W / 32.98194; -86.85056
Callsign meaning W H PeacH (refers to the principal cash crop grown in Chilton County, where the station is licensed to serve)
Former callsigns WEZZ (1953-1982)
WEZZ-FM (1982-2006)[1]
Owner Great South Wireless, LLC
Sister stations WTID
Webcast Listen Live
Website 977thepeach.com

WHPH (97.7 FM, "The Peach") is a radio station licensed to serve Jemison, Alabama, USA. The station is owned by Great South Wireless, LLC.

The station airs an oldies music format that the station describes as "Superhits". The station's playlist consists primarily of Top 40 hits from the late 1960s, 1970's and 1980's. The station is also the Birmingham-area affiliate of the John Tesh radio program. On Sundays, the station carries religious programs and Christian praise and worship music until 12 noon, and then resumes the oldies format Sunday afternoons. WHPH broadcasts to Central Alabama and the southern Birmingham area.[2] Cities also served include Clanton, Maplesville, Alabaster, Pelham, Thorsby, Helena and Montevallo, among other communities.

In August 2003, longtime owner Southeastern Broadcasting Company, Inc., reached an agreement to sell this station to Great South RFDC, LLC.[3] The deal was approved by the FCC on October 30, 2003, and the transaction was consummated on November 28, 2003.[4]

This station, previously known as WEZZ-FM since 1982, was assigned the WHPH call letters by the Federal Communications Commission on January 26, 2006.[1]

In January 2007, this station was acquired by Great South Wireless LLC from Great South RFDC LLC as part of a six station deal for a reported total sale price of $100 plus an assumption of certain debts and obligations.[5]


  1. ^ a b "Call Sign History". FCC Media Bureau CDBS Public Access Database. 
  2. ^ "Station Information Profile". Arbitron. 
  3. ^ "Great South RFDC Wireless has taken ownership of WEZZ FM and WKLF AM in Clanton". The Clanton Advertiser. January 10, 2004. 
  4. ^ "Application Search Details (BALH-20030814AHV)". FCC Media Bureau. November 28, 2003. 
  5. ^ "Changing Hands". Broadcasting & Cable. 2007-01-29. 

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