|Branding||My Valley (general)
WHSV News 3
|Slogan||On Air. Online. On the Go.|
|Channels||Digital: WHSV-DT 49.4 (UHF)
Virtual: 3.4 (PSIP)
|Affiliations||MyNetworkTV & Me-TV|
(Gray Television Licensee, LLC)
|First air date||October 26, 2006|
|Call letters' meaning||see WHSV|
|Sister station(s)||WSVF-CD, WCAV, WVAW-LD, WAHU-CD|
|Former affiliations||Sportsman Channel (secondary overnights, 2006-2009)|
|Transmitter power||65 kW (digital)|
|Height||639 m (digital)|
WHSV-DT4 is the MyNetworkTV & Me-TV television station for the Shenandoah Valley of Western Virginia. It is a fourth digital subchannel of ABC affiliate WHSV-TV that is owned by Gray Television. Over-the-air, it broadcasts a standard definition digital signal on UHF channel 49.4 (or virtual channel 3.4 via PSIP) from a transmitter on the Massanutten ridge. The station can also be seen on Comcast channel 2. Its parent station has studios on North Main Street/U.S. 11 in Downtown Harrisonburg. Outside MyNetworkTV programming, there is no syndicated fare since Me-TV takes up all of the remaining broadcasting time.
On January 24, 2006, CBS Corporation and Time Warner announced that their respectively-owned broadcast networks, UPN and The WB, would cease operations and consolidate much of the programming from both networks into a single jointly-owned broadcast network called The CW. One month later on February 22, 2006, News Corporation announced the creation of their own secondary network called MyNetworkTV. This new network, which would be sister to Fox, is operated by the company's Fox Television Stations subsidiary and its Twentieth Television syndication division and was created in order to give UPN and WB affiliates that did not join The CW another option besides becoming an independent station. It was also created to compete against The CW. During the late summer and early fall of 2006, WHSV underwent major technical upgrades to make way for the creation of two new digital subchannels: My Valley on digital channel 3.4 and a Fox-affiliated subchannel on 3.2.
A new transmitter tower was built behind the station’s Harrisonburg studios to accommodate the additional satellite receivers needed for both channels. The station began broadcasting on the date of MyNetworkTV's launch, September 5, 2006. The CW affiliation for the market went to Charlottesville-based NBC affiliate WVIR-TV which broadcasts the network on a third digital subchannel through The CW Plus programming service. On September 24, 2012, WHSV-DT4 added a secondary affiliation with the Weigel Broadcasting-owned classic television network Me-TV, with the network's programming replacing syndicated programs previously seen outside of MyNetworkTV's primetime schedule.
WHSV-DT4 does not carry any live newscasts produced by WHSV that are exclusive to the subchannel. Rather, it airs repeats of newscasts seen on the main channel including the two-hour weekday morning show (at 7) and the nightly 6 o'clock broadcast (at 7). The subchannel also simulcasts the weeknight half-hour prime time newscast at 10 from Fox affiliate WSVF-CD. Even if this program is delayed or preempted on the Fox station, it still airs in the regular time slot on WHSV-DT4. In addition, this subchannel may occasionally air WHSV's 11 p.m. newscast normally seen on the main channel on Saturday evenings in the event there are delays or a preemption due to ABC sports programming. The 10 o'clock program maintains a dedicated news anchor and reporter separate from newscasts on WHSV.
Notable current on–air staff
- Melanie Lofton - weeknights at 7 p.m.