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City Madison, Wisconsin
Broadcast area Madison metropolitan area
Branding News/Talk 1310 WIBA
Slogan "Madison's News/Talk Station"
Frequency 1310 kHz (also on HD Radio)
First air date April 2, 1925
Format News/Talk
Power 5,000 watts
Class B
Facility ID 17384
Transmitter coordinates 42°59′58″N 89°25′47″W / 42.99944°N 89.42972°W / 42.99944; -89.42972
Callsign meaning "WIsconsin" and "BAdger Broadcasting" (former owner)
Affiliations Fox News Radio
Premiere Networks
Westwood One Network
Owner iHeartMedia, Inc.
(Capstar TX LLC)
Sister stations WIBA-FM, WMAD, WTSO, WXXM, WZEE
Webcast Listen Live
Website wiba.com

WIBA (1310 kHz) is a commercial AM radio station licensed to Madison, Wisconsin. Owned by iHeartMedia, Inc., the station airs a News/Talk format, under the slogan "Madison's News/Talk Station." National news is supplied at the beginning of each hour by Fox News Radio.

WIBA operates at 5,000 watts around the clock. By day, the station is non-directional but at night it uses a directional signal to protect other stations on 1310 kHz. The studios, offices and transmitter are located off South Fish Hatchery Road in Fitchburg, Wisconsin.


WIBA broadcasts both local and nationally syndicated talk shows. Most of the syndicated programming comes from Premiere Networks, a subsidiary of iHeartMedia. Weekdays begin at 5 a.m. with Madison in The Morning with Robin Colbert and Shawn Prebil, a news and interview breakfast show. That's followed by Derrell Connor at 9 a.m. At 11 a.m. it's Rush Limbaugh. Sean Hannity airs at both 2 p.m. and 8 p.m. Vicki McKenna is heard from 3 to 6 p.m. Sports shows are heard in the early evening and Dave Ramsey is carried at 9 p.m. Overnight it's Coast to Coast AM with George Noory and at 4 a.m. This Morning, America's First News with Gordon Deal is heard.

Weekends feature shows on money, health, home improvement and computers, including syndicated shows from Kim Komando and Bill Cunningham, as well as Builder's Showcase and repeats of weekday shows. Some paid brokered programming also airs.


WIBA serves as the flagship station for the Wisconsin Badgers radio network. It is also the Madison outlet for Green Bay Packers football and Milwaukee Brewers baseball broadcasts.


WIBA is the oldest commercial radio station in Wisconsin, licensed on April 2, 1925 to the Capital Times.[1] It is the second-oldest station in the state overall, with the University of Wisconsin's WHA getting its license three years earlier but never as a commercial broadcaster. On October 8, 1935, the Federal Communications Commission authorized WIBA to increase its power to 5000 watts (daytime) and 1000 watts (nights).[2]

Willard Waterman, who later gained fame playing the title role on The Great Gildersleeve, was a member of a quartet at WIBA in his early years in radio. In 1963, he recalled, "[W]e sang musical interludes between programs."[3] Johnny Olson, a famous TV game show announcer, had his first radio job at WIBA.[1]


  1. ^ Broadcasting Yearbook 1977
  2. ^ "Actions of the Federal Communications Commission" (PDF). Broadcasting. October 15, 1935. Retrieved 4 November 2014. 
  3. ^ Leadabrand, Russ (September 22, 1963). "A Pro in Evoking Stitches". Independent Star-News. p. 58. Retrieved June 13, 2015 – via Newspapers.com.  open access publication – free to read

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