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The current logo for WIBT as of March 2017.
City Greenville, Mississippi
Broadcast area Mississippi and Arkansas Delta
Branding 97.9 The Beat
Frequency 97.9 MHz
First air date May 1, 1970 (as WBAQ)
Format Mainstream Urban
ERP 48,000 watts
HAAT 153 meters (502 ft)
Class C2
Facility ID 25229
Transmitter coordinates 33°23′51.00″N 91°0′35.00″W / 33.3975000°N 91.0097222°W / 33.3975000; -91.0097222Coordinates: 33°23′51.00″N 91°0′35.00″W / 33.3975000°N 91.0097222°W / 33.3975000; -91.0097222
Callsign meaning W I BeaT
Former callsigns WBAQ (1970–2010)
WLTM (2010–2016)
Owner Delta Radio Network LLC
Sister stations WIQQ, WNIX, , WNLA, WKXY
Website 979beat.com

WIBT (97.9 FM) is a radio station licensed to Greenville, Mississippi, United States. The station is owned by Delta Radio Network LLC and programs a mainstream urban format. WIBT moved from 104.9 to 97.9 on December 26, 2016.


The studio for 97.9 The Beat as of March 2017.

WIBT signed on May 1, 1970 as WBAQ. The station was owned by Greenville Broadcasting Company (Paul Artman, Sr.) and programmed beautiful music. In 2007, the station was sold to Debut Broadcasting and the format was changed to adult contemporary. The station was purchased by Delta Radio Network LLC on April 1, 2010. The adult contemporary format was retained, but the call letters were changed to WLTM to better reflect the station's branding as "Lite 97.9". On December 26, 2016, WLTM officially changed to WIBT.


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