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City Norwich, Connecticut
Branding Personality Radio
Frequency 1310 AM (kHz)
Format Talk/Nostalgia
Power 5,000 watts (unlimited)
Class B
Facility ID 72347
Transmitter coordinates 41°33′10″N 72°4′34″W / 41.55278°N 72.07611°W / 41.55278; -72.07611
Callsign meaning Was sequentially assigned by the U.S. Federal Communications Commission. It was used a backronym for its city of license: NorWICH
Former callsigns WNOC
Owner Bonnie Rowbotham
(Hall Communications, Inc.)
Website http://www.wich.com/

WICH (1310 AM, "Personality Radio") is a radio station licensed to serve Norwich, Connecticut. The station is owned by Bonnie Rowbotham and licensed to Hall Communications, Inc.[1] It airs a Talk/Nostalgia format.[2]

The station was sequentially assigned the WICH call letters by the U.S. Federal Communications Commission.[3]

John Deme was the founder and original owner of WNOC 1400 AM, which went on the air from Norwich with 250 watts in September 1946. This evolved into the present day WICH with 5,000 watts at 1310.

In its long 70 year history, the Norwich Cuprak Road station was noted for its on air personalities (even its station tagline eventually became "personality radio"):

Stu Bryer, (longtime current morning host and station favorite) Johnny London, former Morning drive-time personality, (who both ran for city mayor and once boxed at a local celebrity function), Jim Reed (station manager and son of first super salesman Dick Reed), Bill Reese (legendary comedic late night host), Dick Legare (whose Saturday afternoon show, "Beachcomber's Beat" was a town favorite), Michael Bernz, newscaster Cassidy Driscoll newscaster Kevin Gordon. The station hosted such programs as "Swap Shop" and "Stu-same Street".


  1. ^ Cronin, Anthony (2005-05-04). "Florida radio company to buy two Willimantic stations". The Day (New London, CT). 
  2. ^ "Winter 2008 Station Information Profile". Arbitron. 
  3. ^ "Call Sign History". FCC Media Bureau CDBS Public Access Database. 

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