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WIL St. Louis.png
City St. Louis, Missouri
Broadcast area Greater St. Louis
Branding New Country 92.3
Slogan Nobody Plays More New Country!
Frequency 92.3 MHz FM (also on HD Radio) 92.3-2 FM "Kerosene Country"
First air date 1962
Format Country
ERP 99,000 watts
HAAT 300 meters
Class C0
Facility ID 72390
Callsign meaning Watch It Lead
Owner Hubbard Broadcasting
(St. Louis FCC License Sub, LLC)
Webcast Listen Live
Website newcountry923.fm

WIL-FM (92.3 FM) is a 99 kilowatt radio station in St. Louis, Missouri. The station serves the St. Louis metropolitan area. Hubbard Broadcasting is the station licensee, authorized by the Federal Communications Commission.[1] Its transmitter is located in St. Louis, and its studios are in Creve Coeur (with a St. Louis address). WIL-FM was heard in Salt Lake City, Utah via a radio phenomenon known as sporadic E-skip. The E-skip event occurred June 16, 2009 and a station ID was recorded. Salt Lake City is roughly 1,155 miles (1,859 km) from St. Louis, Missouri.[2]


WIL-FM plays a variety of country music in St. Louis.[3] WIL-FM personalities include Bud and Broadway, Danny Montana, Bo Matthews and JT. WIL-FM is programmed by Scott Roddy. Danny Montana is the Music Director.


5am-9am: Bud and Broadway

9am-1pm: Danny Montana

1pm-6pm: Bo Matthews

6pm-11pm: JT


WIL radio began January 31, 1925—but originally broadcasting at the 1430 AM frequency, and with the call letters WEB. By the early-1970s, WIL switched to an FM signal, and was programming a country music format by mid-decade.

Bonneville International announced its sale of WIL-FM (and 16 other stations) to Hubbard Broadcasting on January 19, 2011.[4] The sale was completed on April 29, 2011.[5]

On January 30, 2017 WIL-FM rebranded as "New Country 92.3".[6]


WILFM.jpg WIL-Flat-Logo.png


  1. ^ "WIL-FM Facility Record". United States Federal Communications Commission, audio division. Retrieved 2009-12-22. 
  2. ^ SLC Tropo/Eskip/Etc. Logs - Ubstudios DXers
  3. ^ "Station Information Profile". Arbitron. Summer 2009. Archived from the original on September 23, 2009. Retrieved 2009-12-22. 
  4. ^ "$505M sale: Bonneville sells Chicago, D.C., St. Louis and Cincinnati to Hubbard". Radio-Info.com. January 19, 2011. Retrieved January 19, 2011. 
  5. ^ "Hubbard deal to purchase Bonneville stations closes". Radio Ink. May 2, 2011. Retrieved May 2, 2011. 
  6. ^ WIL Rebrands as New Country 92.3 Radioinsight - January 30, 2017

External links[edit]