|City||St. Louis, Missouri|
|Broadcast area||Greater St. Louis|
|Branding||New Country 92.3|
|Slogan||St. Louis' Country|
|Frequency||92.3 MHz FM (also on HD Radio) 92.3-2 FM "Kerosene Country"|
|First air date||1962|
|Callsign meaning||Watch It Lead|
(St. Louis FCC License Sub, LLC)
WIL-FM (92.3 FM) is a 99 kilowatt radio station in St. Louis, Missouri. The station serves the St. Louis metropolitan area. Hubbard Broadcasting is the station licensee, authorized by the Federal Communications Commission. Its transmitter is located in St. Louis, and its studios are in Creve Coeur (with a St. Louis address). WIL-FM was heard in Salt Lake City, Utah via a radio phenomenon known as sporadic E-skip. The E-skip event occurred June 16, 2009 and a station ID was recorded. Salt Lake City is roughly 1,155 miles (1,859 km) from St. Louis, Missouri.
WIL-FM plays a variety of country music in St. Louis. WIL-FM personalities include Bud and Broadway, Danny Montana, Bo Matthews and JT. WIL-FM is programmed by Scott Roddy. Danny Montana is the Music Director.
5am-9am: Bud and Broadway
9am-1pm: Danny Montana
1pm-6pm: Bo Matthews
WIL radio began January 31, 1925—but originally broadcasting at the 1430 AM frequency, and with the call letters WEB. By the early-1970s, WIL switched to an FM signal, and was programming a country music format by mid-decade.
On January 30, 2017 WIL-FM rebranded as "New Country 92.3".
- "WIL-FM Facility Record". United States Federal Communications Commission, audio division. Retrieved 2009-12-22.
- SLC Tropo/Eskip/Etc. Logs - Ubstudios DXers
- "Station Information Profile". Arbitron. Summer 2009. Archived from the original on September 23, 2009. Retrieved 2009-12-22.
- "$505M sale: Bonneville sells Chicago, D.C., St. Louis and Cincinnati to Hubbard". Radio-Info.com. January 19, 2011. Retrieved January 19, 2011.
- "Hubbard deal to purchase Bonneville stations closes". Radio Ink. May 2, 2011. Retrieved May 2, 2011.
- WIL Rebrands as New Country 92.3 Radioinsight - January 30, 2017