WILC

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WILC
City Laurel, Maryland
Broadcast area Washington, D.C. metropolitan area
Branding Romantica 900 AM
Slogan Romantica Siente tu Musica
Frequency 900 kHz
First air date 1965 (as WLMD)
Format Spanish AC
Power 1,900 watts daytime
500 Watts nighttime
Class B
Facility ID 28279
Former callsigns WLMD (1965–1985)
Owner ZGS Communications
Operated by WACA Aquisitions Corporation
(ZGS Radio, Inc.)

WILC is a Spanish adult contemporary formatted broadcast radio station licensed to Laurel, Maryland, serving the Washington, D.C. metropolitan area.[1] WILC is owned by ZGS Communications, though operated by WACA Acquisitions Corporation.[2][3]

History[edit]

From 1965[4] to the early 1980s, the station (then WLMD[5]) broadcast a succession of formats in English; several radio personalities began their careers with the station.[6][7][8][9][10]

Before 1969, WLMD was a MOR (Middle Of The Road) formatted radio station and held to the model created by WMAL and WBAL in Washington and Baltimore, respectively. Its dismal ratings, primarily due to being a relatively low power AM station only broadcasting during the day with a poor coverage area, led to a format change beginning in 1975. The new Progressive Country music format was loved by the small audience it attracted and ratings increased modestly.[citation needed]

On March 14, 2011, WILC flipped to a Spanish Adult Contemporary format as Romantica 900 AM. On February 3, 2014, the station changed formats to Conservative Talk;[11] with a more Libertarian emphasis.[12] On the same date, Wallis Communications began operating the station under a Local Marketing Agreement.[13] On November 5, 2014 WILC changed their format back to Spanish adult contemporary, branded as "Romantica 900".

References[edit]

  1. ^ "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved February 1, 2014. 
  2. ^ "WILC Facility Record". Federal Communications Commission, audio division. Retrieved February 1, 2014. 
  3. ^ http://www.america900.com/
  4. ^ "Radio and Television Stations". Archives of Maryland Online. Volume 178. page 474. Maryland Manual, 1977–1978. Retrieved on August 25, 2008.
  5. ^ White, Thomas H. "Washington, D.C. AM Station History". Retrieved on May 19, 2007.
  6. ^ "Ken Merson". ultimateoldiesradio.com. Ultimate Oldies Radio. Retrieved 2008-10-13. 
  7. ^ "Ty Ford". ultimateoldiesradio.com. Ultimate Oldies Radio. Retrieved 2008-10-13. 
  8. ^ "Resume". stevethatdjguy.com. Steve Willett. Retrieved 2008-10-13. 
  9. ^ Chambers, Steve. "Jobs, Jobs, & More Jobs". stevec.us. Steve Chambers. Retrieved 2008-10-13. 
  10. ^ "98 Rock's Lopez Dies of Lung Cancer". WTOP-FM. Hubbard Broadcasting. May 23, 2005. Retrieved February 4, 2014. 
  11. ^ Venta, Lance (February 2, 2014). "WILC Shifts to Talk". RadioInsight. Retrieved February 3, 2014. 
  12. ^ http://rbr.com/wilc-am-flips-to-libertarian-talk-in-dc/
  13. ^ "Monday, February 3, 2014". Talk Media, Inc. February 3, 2014. Retrieved February 4, 2014. 

External links[edit]