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WISM GreatestHits98.1 logo.png
City Altoona, Wisconsin
Broadcast area Eau Claire, Wisconsin
Branding Greatest Hits 98.1
Frequency 98.1 MHz
First air date 1991
Format Classic hits
ERP 10,000 watts
HAAT 53 m (174 ft)
Class C3
Facility ID 1130
Transmitter coordinates 44°46′36.00″N 91°28′30.00″W / 44.7766667°N 91.4750000°W / 44.7766667; -91.4750000
Callsign meaning WISconsin Madison, now WTDA, calls[1]
Owner Midwest Family Broadcasting
(Mid-West Management, Inc.)
Webcast Listen Live
Website greatesthits981.com

WISM-FM (98.1 FM) is a radio station broadcasting a classic hits format. Licensed to Altoona, Wisconsin, United States, the station serves the Eau Claire area. WISM-FM first went on the air in November 1991 with a Classic Rock format and was owned by Alpenglow Communications. The station was bought[2] by Clear Channel Broadcasting Licenses, Inc., but was then sold to Aloha Station Trust, LLC.[3] The station was sold again in 2016 to Midwest Family Broadcasting for $970,000.[4]

On July 1, 2016, coincident with the sale to Midwest being consummated, WISM-FM changed their format from adult contemporary to classic hits, branded as "Greatest Hits 98.1".


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