|Broadcast area||Eau Claire, Wisconsin|
|Branding||Greatest Hits 98.1|
|First air date||1991|
|HAAT||53 m (174 ft)|
|Callsign meaning||WISconsin Madison, now WTDA, calls|
|Owner||Midwest Family Broadcasting
(Mid-West Management, Inc.)
WISM-FM (98.1 FM) is a radio station broadcasting a classic hits format. Licensed to Altoona, Wisconsin, United States, the station serves the Eau Claire area. WISM-FM first went on the air in November 1991 with a Classic Rock format and was owned by Alpenglow Communications. The station was bought by Clear Channel Broadcasting Licenses, Inc., but was then sold to Aloha Station Trust, LLC. The station was sold again in 2016 to Midwest Family Broadcasting for $970,000.
On July 1, 2016, coincident with the sale to Midwest being consummated, WISM-FM changed their format from adult contemporary to classic hits, branded as "Greatest Hits 98.1".
- "Call Letter Origins". Radio History on the Web.
- "WISM-FM Facility Record". United States Federal Communications Commission, audio division.
- "Midwest family buys and donates in Eau Claire". Radio Insight. Retrieved 29 April 2016.
- Query the FCC's FM station database for WISM
- Radio-Locator information on WISM
- Query Nielsen Audio's FM station database for WISM
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