|City of license||Thomasville, North Carolina|
|Broadcast area||Piedmont Triad|
|Branding||La Raza 98.3|
|Former callsigns||WTNC-FM (?-1981)
WIST-FM is a Regional Mexican outlet serving the Piedmont Triad region of North Carolina. The GHB Broadcasting station is licensed to Thomasville, North Carolina. The studios and transmitter are co-located in High Point, North Carolina.
The station started in Thomasville, North Carolina as WTNC-FM. During its history, its call letters have included WEYE. At one point, the station played country music during the day and urban contemporary music at night. During the 80s, 98.3, with the call sign WTHP, was one of the first oldies stations in the area.
In the mid-90s, under the calls WFAZ, 98.3 played contemporary Christian music. After the station's sale to GHB Broadcasting, a switch was made in 1997 to adult standards, mostly from the Satellite Music Networks format Stardust. The call letters WIST-FM were chosen at this time.
During most of 2004, the former WTNC was WIST-AM, airing most of the FM station's programming. In 2005, WIST-AM became sports talk WBLO "790 The Ball". WAAA (now WEGO) in Winston-Salem began airing the station's programming at that time, but that station was not able to broadcast at full power and has since changed to sports talk.
On June 4, 2010, Norberto Sanchez of Norsan Multimedia said that his company will lease WIST-FM and WBLO, with an option to buy. WIST-FM would have a Spanish language format, including broadcasts of the NFL Carolina Panthers Radio, serving the Triad area. The change on the FM station took place at 6 P.M. June 30, after George Jones' "Who's Gonna Fill Their Shoes" played.
- "Poole celebrates 50 years in radio, is grand marshal of Faith parade". Salisbury Post. July 3, 2014. Retrieved July 3, 2014.
- Lex Alexander, "Radio Station Drops Christian Format", Greensboro News & Record, January 28, 1997.
- "Radio Station Becomes ESPN 980," Greensboro News & Record, May 6, 2008.
- Pat Kimbrough, "Radio Station Changes Format", High Point Enterprise, October 21, 2005.
- Mark Washburn, "Spanish broadcaster adds 2 stations," The Charlotte Observer, June 5, 2010.
- Query the FCC's FM station database for WIST
- Radio-Locator information on WIST
- Query Nielsen Audio's FM station database for WIST
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