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City of license Tunica, Mississippi
Broadcast area Memphis, Tennessee
Branding Bumpin' 96
Slogan Throwback Hip Hop
Frequency 96.1 MHz
Translator(s) 96.3 W242CF (Memphis)
First air date 1998 (as WMPS)
Format Classic hip hop
ERP 4,100 watts
HAAT 245 meters
Class C3
Facility ID 67247
Transmitter coordinates 34°43′36″N 90°09′43″W / 34.72667°N 90.16194°W / 34.72667; -90.16194Coordinates: 34°43′36″N 90°09′43″W / 34.72667°N 90.16194°W / 34.72667; -90.16194
Former callsigns WAUF (1997-1998)
WJOI (1/1998-5/1998)
WMPS (1998-2001)
WYYL (2001-2006)
Owner Flinn Broadcasting Corporation
Website bumpin96.com

WIVG (96.1 FM, "Bumpin 96") is a radio station licensed to Tunica, Mississippi, serving the Memphis, Tennessee area with a classic hip hop format. Owned by Flinn Broadcasting, the station's studios are located in Southeast Memphis, and the transmitter site is in Coldwater, Mississippi near Arkabutla Lake.

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