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City Tunica, Mississippi
Broadcast area Memphis, Tennessee
Branding i96
Slogan The New Alt Revolution
Frequency 96.1 MHz
Translator(s) 96.3 W242CF (Memphis)
First air date 1998 (as WMPS)
Format Alternative Rock
ERP 4,100 watts
HAAT 245 meters
Class C3
Facility ID 67247
Transmitter coordinates 34°43′36″N 90°09′43″W / 34.72667°N 90.16194°W / 34.72667; -90.16194Coordinates: 34°43′36″N 90°09′43″W / 34.72667°N 90.16194°W / 34.72667; -90.16194
Former callsigns WAUF (1997-1998)
WJOI (1/1998-5/1998)
WMPS (1998-2001)
WYYL (2001-2006)
Owner Flinn Broadcasting Corporation
Webcast Listen Live
Website i96memphis.com

WIVG (96.1 FM, "i96") is a radio station licensed to Tunica, Mississippi, serving the Memphis, Tennessee area with an Alternative Rock format. Owned by Flinn Broadcasting, the station's studios are located in Southeast Memphis, and the transmitter site is in Coldwater, Mississippi near Arkabutla Lake.

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