Prior to becoming WIZF in 1987, this frequency held the call letters WHKK and had a religious format.
On Friday July 14, 2006 WIZF changed frequencies from 100.9 FM to 101.1 FM, but kept "The Wiz" as their iconic station's nickname.
WIZF is the syndicated home to The Russ Parr Morning Show since 2004, that replaced the Doug Banks Show upon a change of station ownership.
Pat Garrett has been the voice of WIZF since the station's debut in 1987.
WIIZ The Wiz 97.9 in Augusta also goes by the name The Wiz and carries the Russ Parr Morning Show as well but is unrelated due to different ownerships The station was also home to Cincinnati native DJ Etrayn from 2012-2014.