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WJIM (AM) logo.png
City Lansing, Michigan
Broadcast area Lansing, Michigan
Branding 1240 WJIM
Slogan Lansing's Big Talker
Frequency 1240 kHz
First air date August 22, 1934 (at 1210)
Format Talk/Sports
Power 890 watts (Daytime)
890 watts (Nighttime)
Class C
Facility ID 17382
Transmitter coordinates 42°43′12″N 84°31′11″W / 42.72000°N 84.51972°W / 42.72000; -84.51972
Callsign meaning JIM Gross, son of original owner Harold Gross
Former frequencies 1210 kHz (1934-1941)
Affiliations ABC News
Michigan Talk Network
Owner Townsquare Media
(Townsquare Media Lansing License, LLC)
Sister stations WFMK, WITL-FM, WJIM-FM, WMMQ, WVFN
Webcast Listen Live
Website wjimam.com

WJIM (1240 AM) is a radio station licensed to Lansing, Michigan broadcasting a news-talk format. WJIM began broadcasting in 1934 on 1210 kHz with 250 watts daytime and 100 watts at night, under the ownership of Harold Gross and his company, Gross Telecasting. According to local legend, Gross won the license—the oldest continually operated commercial license in Lansing—in a card game. He named the station after his son Jim, who would become the station's general manager from the 1960s through the sale of the station in 1985 to Liggett Communications. Lansing's first radio station, WREO, folded in 1927.[1] In 1941 WJIM moved to 1240 kHz with 250 watts as a part of the North American Regional Broadcasting Agreement. WJIM is currently under ownership of Townsquare Media. It is also the flagship station of the Michigan Talk Network.

From the early 90s to the fall of 2005, WJIM branded itself as News/Talk 1240 WJIM. It now brands itself as Lansing's BIG Talker.

"The Steve Gruber Show" has been WJIM's flagship program since March 2012. The program is hosted by conservative commentator Steve Gruber and airs 6 a.m. to 9 a.m. Monday through Friday. The Steve Gruber Show is heard statewide on 19 affiliate radio stations via the Michigan Talk Network. Steve Gruber has been featured on many other news outlets including BBC, NPR, HLN and Fox to share his unique views on important news stories. He was also among very few journalists to interview President Donald J. Trump on Election Day, November 8, 2016 live on the air.

The station broadcasts mainly conservative talk shows throughout the day. Featured programs include Rush Limbaugh, Dave Ramsey, Mark Levin, John Batchelor, and Red Eye Radio. It is an affiliate of ABC News Radio. One of WJIM's hallmarks for most of it existence was extensive news coverage. When co-owned with WJIM-TV, now WLNS, the radio station was able to cover Lansing area news like no other could. In recent years following the sale to Cumulus and then Townsquare, the station's news department was completely eliminated. The station now only airs syndicated state and national newscasts, leaving competitor WILS the only remaining radio station in the market covering local news.

WJIM is the Lansing outlet for Michigan State University's Spartan Sports Network, airing all MSU football and basketball games. It is not, however, the flagship station; that role belongs to Detroit's WJR.[2]

On August 30, 2013, a deal was announced in which Townsquare Media would acquire 53 Cumulus Media stations, including WJIM, for $238 million. The deal was part of Cumulus' acquisition of Dial Global; Townsquare and Dial Global were both controlled by Oaktree Capital Management.[3][4] The sale to Townsquare was completed on November 14, 2013.[5]


  1. ^ https://www.flickr.com/photos/lugnut215/26089732252?ytcheck=1
  2. ^ "Spartan Sports Network". Michigan State University. Retrieved 13 August 2012. 
  3. ^ "Official: Cumulus Buys Dial Global, Spins Some Stations To Townsquare; Peak Stations Sold To Townsquare, Fresno Spun To Cumulus". All Access. August 30, 2013. Retrieved August 30, 2013. 
  4. ^ "Cumulus Makes Dial Global And Townsquare Deals Official". RadioInsight. August 30, 2013. Retrieved August 30, 2013. 
  5. ^ "Cumulus-Townsquare-Peak Deal Closes". All Access. November 15, 2013. Retrieved November 16, 2013. 

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