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City WJML: Petoskey, Michigan
WJNL: Kingsley, Michigan
Broadcast area WJML: Petoskey, Michigan
WJNL: Traverse City, Michigan
Branding NewsTalk 1110 & 1210
Slogan The Talk of the North
Frequency WJML: 1110 kHz
WJNL: 1210 kHz
Translator(s) W266CS 101.1 Traverse City
First air date WJML: December 6, 1966
WJNL: April 17, 1947
Format News/Talk
Power WJML: 10,000 watts (Daytime)
WJML: 10 watts (Nighttime)
WJNL: 50,000 watts (Daytime)
WJNL: 2,500 watts (Critical Hours)
W266CS: 250 watts
Class D
Callsign meaning WJML: John, Michael, and Linda Harrington
WJNL: similar to WJML
Former callsigns WJML:
WLDR (5/3/02-4/25/07)
WWJR (1/24/02-5/3/02)
WLDR (8/13/01-1/24/02)
WJZZ (2/1/97-8/13/01)
WKNX (1947-2/1/97)
Owner John Yob (Mitten News, LLC)
Website http://www.wjml.com/

WJML consists of AM stations WJML 1110 in Petoskey, Michigan and WJNL 1210 in Kingsley, Michigan and W266Cs 101.1FM in Traverse City. The stations are owned by Mitten News, LLC, and simulcast the same talk programming.

During the 1970s and 1980s, WJML was one of the most successful AM/FM radio combos in northern Michigan. The FM station has long since been sold off, but WJML/WJNL remains one of the most-popular talk stations in northern Michigan.

Programming includes The Steve Gruber Show a syndicated conservative morning talk show which is the flagship program of the The Michigan Talk Network, Laura Ingraham, Micheal Savage, Chris Plante, Dave Ramsey, Clark Howard and Jim Bohannon.

Early history[edit]

In somewhat of a rarity, WJML-FM 98.9 started first, on December 7, 1965, since in most situations, the AM station is usually the first to sign on. In the beginning, the station was an automated MOR format, with one live DJ, Bill Supernaw, in the morning (Supernaw is now the owner of the Cinema III movie theatre in Charlevoix). The station was owned by a Chicago broadcaster who named his station after his three children, John, Michael and Linda. It was one of northern Michigan's first-ever FM stations, and since many folks didn't have an FM radio at the time, an AM station, WJML/1110 was born on December 6, 1966. WJML was at the time the strongest AM station in northern Michigan during the daytime at 10 kW. However, the station was daytime only.

Logo from 1981 bumper sticker

The Music Station[edit]

The 1970s saw several changes for WJML-FM/AM as the Harrington family sold the station, following the unexpected death of John Harrington, to a small group that owned WMUS-AM-FM Muskegon, Michigan; KQDS-AM-FM in Duluth Minnesota; and WPLY AM in Plymouth, Wisconsin. On February 14, 1977 WJML flipped from MOR to Top 40. Tim Achterhoff, an 11-year vet of WMUS at the time, plugged in the programming formula used successfully at the country station... but with a pop/rock playlist. The station was very music-intensive. News was moved to :54 past the hour, so JML was always in a music-sweep at the top of the hour. Great on-air talent included: Jay Alexander, Rob Hazelton, Ted Stevens, Ken Peasonen, John Clark [Dennis Martin], Tim Nixon, Tom Tyler, Mike Daniels, Kurt Kelly, Art Morrison, Mark Kage, Nick Scott, Dave Walker, Cindy Smith and Sarah Wilson with news... and many more wonderful personalities. In a year and a half, the JML AMFM combo had more AQH audience than all other stations COMBINED in an 11-county area in a survey conducted by Arbitron. And the advertising revenue poured in... making it future target for plenty of move-ins! The station also adopted an easily remembered slogan: "The Music Station." American Top 40 aired on this station starting in 1979.

WJML was the first highly structured station in northern Michigan, heavily formatted using liner cards, strict positioning statements, tight playlists, 'big city' sound with Lyle Dean (WLS) and Del Hull doing liners and "Time Bomb" legal ID's: "It's 12noon at The Music Station(sung or spoken)... WJML-FM/AM Petoskey." From '77 until 1980 JML used jingles from Gwinsound of Dallas (Series 23), later switching to JAM Creative Production's Class Action (WLS) package. The station had influences from WBBM-Chicago in the news presentation with the standard liner between local news and ABC News: "Tempurature 50, that's 10 Celsius, JML NewsTime 11:56."

If WJML was to be remembered on a national level, it would be the fact that it was the first station ever to pair up Bob Kevoian and Tom Griswold for mornings, aka Bob and Tom. The two met at a Petoskey bar in the late 1970s and have been friends since. However, in 1983, Indianapolis radio station WFBQ lured them away, where they landed in sydication years later.

The 1980s bring changes[edit]

In 1983, due to increased competition from upstart rivals WKHQ and WKLT, WJML flipped to adult contemporary. Some of their DJs would answer the phone saying "WJML, The MUZAK Station!". This AC format featured spoken legal ID's and Tuesday Production's "Whisper" jingles. The jingles made the station sound as if it were embarrassed to say who it was. Several format alterations included a "Light Rock 99" phase. In 1989, the final nail was nailed as WJML was sold to Langer Gokey, the North Dakotan Dr Pepper bottler who also owned WKLT. Gokey's plan was to boost WKLT's power many folds over by moving its signal from 97.7 to 97.5 and have 100 kW WJML-FM, now WKLZ, simulcast WKLT's signal. Gokey, however, was not interested in AM radio at all, so he donated Kalkaska's WKLT 1420 to Kalkaska Schools (the station has since been silenced) and WJML was silenced and put up for sale.

However, shortly after WJML was silenced, local broadcaster Rick Stone (originally started WAIR, was first GM/VP for WMKC) bought the station and flipped it to talk. The rebirthed station was an early success. Stone also upgraded the station's power to 10 watts overnight - barely enough power to cover Petoskey.

In 1999, Petoskey lost its oldies station, WAIR 92.5 FM (now WFDX, a simulcast of classic hits WFCX), when the station, owned by Langer Gokey, flipped unsuccessfully to country "The Bee". In response, WJML played oldies on the weekends and aired talk during the week, which would continue until its sister station WWKK signed on the following year.

Into the 21st century[edit]

In 2000, Stone decided to start a second AM in Petoskey giving WJML a sister. That station was WWKK "Kool 750", and at first, it was an oldies outlet. Kool 750 allowed WJML to segue back toward a talk format (though WJML still featured some oldies programming on weekends only for a short time before going back to all talk). Eventually, Petoskey got oldies again on the FM dial as Ross Biederman's WCCW-FM/107.5 Traverse City started simulcasting on WCZW/107.9 in nearby Charlevoix. This allowed WWKK to flip to talk as well, being a liberal talker while WJML became conservative talk.

Stone traded WWKK in exchange for Roy Henderson's WLDR 1210 in Traverse City, MI, which allows WJML to have a stronger signal in the Cherry Capital. In preparation for the change, WJML asked listeners what shows they wanted to keep, since both WJML and WWKK could no longer co-exist. The former WWKK is now WARD 750, simulcasting the AC format of WLDR-FM/101.9 in Traverse City.

WJML today[edit]

Today, WJML airs mostly syndicated programs but does carry some weekly local shows such as "The WJML Marketplace," which airs on Saturday mornings. The stations' lineup includes Steve Gruber 6-9a, Laura Ingraham 9-11a, AgriTalk 11-12p, Chris Plante 12-2p, Dave Ramsey 2-4p, Micheal Savage 4-7p, Clark Howard 7-10p and Jim Bohannon 10p-1a. The station features local news voiced by market veteran David Barr, Chicago Cubs Baseball and MSU Football as well as CMU Football. The stations are now known as NewsRadio 1110, 1210 and 101FM, WJML "Your Information Station"!

On May 29, 2015, WJML's FM repeater in Charlevoix, W235CL on 94.9, signed on, providing 24/7 daytime coverage to the immediate Charlevoix area, with 250 watts of power. Effective August 8, 2016, W235CL moved to 101.1 FM in Traverse City, as W266CS. On January 31, 2017, WJML, WJNL and W266CS were sold to Mitten News LLC.


External links[edit]

Coordinates: 45°20′05″N 84°55′34″W / 45.33472°N 84.92611°W / 45.33472; -84.92611