|City||St. Augustine Beach, Florida|
|Broadcast area||Jacksonville, Florida|
|Slogan||Playing the widest variety in Northeast Florida|
|First air date||1995 (as WJQR)|
|HAAT||125 meters (410 ft)|
|Former callsigns||WJQR (June 13, 1995–January 21, 2000)
WYGV (January 21, 2000–March 21, 2003)
WSJF (March 21, 2003-May 24, 2011)
WYRE-FM (May 24, 2011-September 30, 2014)
WALE (September 30, 2014-December 22, 2014)
(Flagler Broadcasting, LLC)
WBHU (105.5 FM, "Beach 105.5") is a radio station broadcasting a variety hits format. Previously, it aired an oldies music format as part of the True Oldies Channel network. Other previous formats included Hot Country (as WJQR), Rhythmic Oldies and Smooth Jazz.
The station was assigned the callsign WJQR on June 13, 1995. WJQR signed on as "Hot Country 105.5 WJQR" with Jacksonville personality and former WZAZ station owner Mark Majors as morning host. The rest of the day was automated with the Hot Country radio service. At the time, WJQR was owned by Ken & Eileen Stein along with its co-owned sister station WAOC/1420.
Both stations were sold in 1999 with the FM station switching from Modern Country to Groovin' Oldies with the WYGV call sign. WYGV simulcast with its new sister station WXGV (105.3 FM) in Fernandina Beach, Florida.
WSJF's smooth jazz format lasted until 2008 and then had several formats between 2008 and 2011: rhythmic AC, oldies, talk, Spanish tropical and adult alternative.
On May 16, 2011, WSJF changed its call letters to WYRE-FM and introduced a hot adult contemporary format, branded as "The Wire". On September 30, 2014, WYRE-FM changed its call letters to WALE; on October 2, it shifted to adult rock, branded as "105.5 The Whale". On November 4, 2014, WALE dropped the "105.5 The Whale" branding and became "105.5 WALE", before relaunching as "Beach 105.5". Flagler Broadcasting, which purchased the station for $400,000, changed the station's callsign from WALE to WBHU to match this branding on December 22, 2014; the company already uses the "Beach" branding on WBHQ (92.7 FM) in Beverly Beach.
- Taylor, Tom (February 14, 2011). "Buzzing on the Boards". Taylor on Radio-Info. Radio-Info.com. Retrieved February 14, 2011.
- "WBHU Facility Record". United States Federal Communications Commission, audio division.
- "WBHU Call Sign History". United States Federal Communications Commission, audio division.
- Whale Watching in St. Augustine
- 105.5 The Whale Gets Beached
- "Media Bureau Call Sign Actions" (PDF). Federal Communications Commission. November 7, 2014. Retrieved November 7, 2014.
- WBHU's website
- WJQR's old website on the Wayback Machine
- Query the FCC's FM station database for WBHU
- Radio-Locator information on WBHU
- Query Nielsen Audio's FM station database for WBHU
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