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City St. Augustine Beach, Florida
Broadcast area Jacksonville, Florida
Branding Beach 105.5
Slogan Playing the widest variety in Northeast Florida
Frequency 105.5 MHz
First air date 1995 (as WJQR)
Format Variety Hits
ERP 16,000 watts
HAAT 125 meters (410 ft)
Class C3
Facility ID 53672
Transmitter coordinates 29°47′47.00″N 81°19′53.00″W / 29.7963889°N 81.3313889°W / 29.7963889; -81.3313889
Former callsigns WJQR (June 13, 1995–January 21, 2000)
WYGV (January 21, 2000–March 21, 2003)
WSJF (March 21, 2003-May 24, 2011)
WYRE-FM (May 24, 2011-September 30, 2014)
WALE (September 30, 2014-December 22, 2014)
Owner James Martin
(Flagler Broadcasting, LLC)
Webcast Listen Live
Website beach1055.com

WBHU (105.5 FM, "Beach 105.5") is a radio station broadcasting a variety hits format.[1] Previously, it aired an oldies music format as part of the True Oldies Channel network. Other previous formats included Hot Country (as WJQR), Rhythmic Oldies and Smooth Jazz.

Licensed to St. Augustine Beach, Florida, USA, the station serves the Jacksonville, Florida, area. The station is currently owned by James Martin, through licensee Flagler Broadcasting, LLC.[2]


The station was assigned the callsign WJQR on June 13, 1995. WJQR signed on as "Hot Country 105.5 WJQR" with Jacksonville personality and former WZAZ station owner Mark Majors as morning host. The rest of the day was automated with the Hot Country radio service. At the time, WJQR was owned by Ken & Eileen Stein along with its co-owned sister station WAOC/1420.

Former logo during Smooth Jazz period

Both stations were sold in 1999 with the FM station switching from Modern Country to Groovin' Oldies with the WYGV call sign. WYGV simulcast with its new sister station WXGV (105.3 FM) in Fernandina Beach, Florida.

On March 21, 2003 the callsign was changed again to WSJF as both stations flipped to a smooth jazz format.[3]

WSJF's smooth jazz format lasted until 2008 and then had several formats between 2008 and 2011: rhythmic AC, oldies, talk, Spanish tropical and adult alternative.

On May 16, 2011, WSJF changed its call letters to WYRE-FM and introduced a hot adult contemporary format, branded as "The Wire". On September 30, 2014, WYRE-FM changed its call letters to WALE; on October 2, it shifted to adult rock, branded as "105.5 The Whale".[4] On November 4, 2014, WALE dropped the "105.5 The Whale" branding and became "105.5 WALE", before relaunching as "Beach 105.5".[5] Flagler Broadcasting, which purchased the station for $400,000, changed the station's callsign from WALE to WBHU to match this branding on December 22, 2014;[6] the company already uses the "Beach" branding on WBHQ (92.7 FM) in Beverly Beach.


  1. ^ Taylor, Tom (February 14, 2011). "Buzzing on the Boards". Taylor on Radio-Info. Radio-Info.com. Retrieved February 14, 2011. 
  2. ^ "WBHU Facility Record". United States Federal Communications Commission, audio division. 
  3. ^ "WBHU Call Sign History". United States Federal Communications Commission, audio division. 
  4. ^ Whale Watching in St. Augustine
  5. ^ 105.5 The Whale Gets Beached
  6. ^ "Media Bureau Call Sign Actions" (PDF). Federal Communications Commission. November 7, 2014. Retrieved November 7, 2014. 

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