|City||Cocoa Beach, Florida|
|Broadcast area||Greater Orlando|
|Slogan||Orlando's Rock Station|
|Frequency||101.1 MHz (also on HD Radio)|
|First air date||July 19, 1962 (as WXBR)|
|Callsign meaning||W Just Real Rock|
|Former callsigns||WXBR (1962–68)
|Affiliations||Compass Media Networks
(Clear Channel Broadcasting Licenses, Inc.)
|Sister stations||WFLF, WMGF, WRUM, WTKS-FM, WXXL, WYGM, [1045 The Beat-WTKS HD-2]|
WJRR (101.1 FM) – branded 101one WJRR – is a commercial active rock radio station licensed to Cocoa Beach, Florida, serving Greater Orlando. Owned by iHeartMedia, WJRR is the Orlando affiliate for Skratch 'N Sniff and The Side Show Countdown with Nikki Sixx. The WJRR studios are located in the Orlando suburb of Maitland, while the station transmitter resides in Orlando. In addition to a standard analog transmission, WJRR broadcasts over two HD Radio channels, and is available online via iHeartRadio.
Early years and active rock (1962–2002)
WJRR began operations in 1962 as classical music station WXBR. The station was renamed WCKS in 1968 and adopted a Top 40/CHR format as "CK101." In 1984, the station picked up the WDOQ calls after they were dropped by 101.9 FM in Daytona Beach and the format was changed to rock, then to adult contemporary shortly afterward. 101.1 FM adopted the new calls WSTF in 1985, and became known as "Sunny 101" and later "Star 101", continuing with an adult contemporary format. After a brief stint as WVRI "Variety 101" in the early 1990s, the current WJRR callsign and rock format were adopted on April 19, 1993 as "101.1 WJRR". An early positioning statement was "Just Ron & Ron in the Morning, Just Rock and Roll the rest of the day." As the station evolved to modern rock around 1994 under the guidance of Program Director Steve Robertson, the official slogan became "101.1 WJRR, The Cutting Edge of Rock." Following the acquisition of crosstown rock rival WDIZ (100.3) from Shamrock Communications in 1996, WJRR shifted to an Active Rock format with the slogan "The Rock Station." PD duties were picked up by WDIZ Program Director "Diamond" Dick Sheetz as Steve Robertson exited for an A&R position at Atlantic Records. After several weeks of simulcasting WJRR on the WDIZ signal, WDIZ picked up the WSHE call letters from 103.5/Miami and shifted away from rock toward a female-leaning AAA format leaving WJRR as the only Orlando rock station playing new music.
Alternative rock (2002–11)
In 2002, to compete up against former rocker WOCL, WJRR shifted back to a modern rock format from active rock and lured back legendary former PM Drive talent Sideshow Dan for afternoons, changing its moniker to "Real Rock 101-One". In January 2008, WJRR dropped the "Real Rock" moniker and reverted to 101one WJRR, The Rock Station, just when rival WOCL became its current classic hits format. The station also unveiled its final logos as an alternative rock radio station.
On January 25, 2008, it was announced that WJRR is one of several Clear Channel radio stations to be sold, in order to remain under the ownership caps following the sale of Clear Channel to private investors. Until it is sold, WJRR and other stations to be sold will be placed into the Aloha Stations Trust. In December 2008, Clear Channel took back WJRR after Arbitron reassigned the station to the Brevard County market.
The syndicated Lex and Terry program replaced The Fiasco with Pat Lynch and Taco Bob on April 7, 2008. Mel Taylor from WOCL is now the morning show producer and mid-day talent followed by market vet Crash in afternoons. Crash is joined by LT for news and entertainment each afternoon. Rick Everett who has been with the station since 1997 was named PD in October 2007.
Alumni include Ron & Ron, Pat Lynch and Taco Bob, Buckethead, Larry the Cable Guy, Mark Samansky, Sideshow Dan, Dick Sheetz, Fish, Just Plain Mark. In 2010, WJRR changed to their current logo as 101one WJRR and brought back their animal in the logo; however the alternative rock format continued to stay there for a year.
On May 1, 2010; during the 17th Annual Earthday Birthday event it was announced that Orlando Mayor Buddy Dyer has declared May 1 to be 101.1 WJRR Day. This has come about due to Earthday Birthday becoming the largest single day music event to happen in the entire state of Florida, and also possibly the southeastern United States.
On August 27, 2010, Crash and LT announced that JRR would be dropping the Lex & Terry morning program, as a response to "literally thousands of emails and phone calls" from listeners stating that they would prefer music in the morning. Starting Monday, August 30, 2010, Crash and LT will have the 6-10AM slot. Pat Lynch, former morning show co-host will return to the station for the afternoons in Crash and LT's old 3-8PM slot. Mel Taylor and Dickerman will continue in their current (10AM-3PM and 8PM-12AM, respectively) time slots.
The station also started Earthday Birthday (which is in its 24th year). The event has become the biggest one-day rock festival in the state. The event has generally (and for the last 5+ years) has taken place at Tinker Field, directly next to the Citrus Bowl Stadium in Downtown Orlando. Each year the event brings in around 12 to 15,000 central Florida fans and fans from all over the state of Florida. The annual festival usually lasts approximately 12 hours (festivities normally begin around 11 a.m.) Past acts have included bands like Kid Rock, Serj Tankian, Three Doors Down, The Offspring, Rob Zombie, Mudvayne, Godsmack, Velvet Revolver, Sevendust, Breaking Benjamin, Stone Sour, Papa Roach, WRONG, Staind and Shinedown.
Return to active rock (2011–present)
As of 2011, the station was added to the Nielsen BDS active rock panel, but still considered alternative rock despite no classic rock artists that have not been played by alternative rock stations. This ended nine years of alternative rock with the station. By August 2011, following the flip of Cox Radio's longtime classic rock station WHTQ to news-talk as WDBO-FM, WJRR completed the move to active rock as WJRR is now Orlando's only full-time rock station; sister station WTKS-FM airs a classic rock format on weekends. In addition, the station began adding more classic rock artists from Led Zeppelin, Kiss & Def Leppard to its rotation.
The WJRR HD2 subchannel formerly broadcast iHeartMedia, Inc.'s iHeartRadio "Classic Rock" station, but it switched in March 2011 to Old school Alternative station "Channel X". As of May 5, 2012 its HD2 channel switched to a simulcast of WYGM Fox Sports AM 740 "The Game".
WJRR broadcasts at 95,000 watts, and are a licensed Class C FM station by the Federal Communications Commission (FCC). Height above Avg. Terrain 487 meters (1,599 ft) Height above Ground Level 480 meters (1,576 ft) Height above Sea level 500 meters (1,641 ft)
The antenna pattern is Non-Directional and the transmitter Location is: 28° 34' 51" N, 81° 04' 32" W, near Bithlo, Florida. The station is on the same two-tower antenna farm along with WWKA, WMFE-FM, WDBO-FM, WOMX, and WTKS-FM.
- Clear Channel Spinoff List
- Maxwell, Scott (2008-04-07). "WJRR changes up again – Lex & Terry in". Orlando Sentinel. Retrieved 2011-12-08.
- Lex & Terry Fans