WJUC

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WJUC
WJUC TheJuice107.3 logo.png
City Swanton, Ohio
Broadcast area Toledo, Ohio
Branding "The Juice 107.3"
Slogan Toledo's Hip-Hop and R&B Station
Frequency 107.3 (MHz)
First air date 1997
Format Urban contemporary
ERP 3,000 watts
HAAT 100 meters
Class A
Callsign meaning JUiCe
Owner Welch Communications
Website http://www.thejuice1073.com/

WJUC ("The Juice") is a commercial Urban contemporary music radio station in Swanton, Ohio, broadcasting to the Swanton, Ohio-Toledo, Ohio area on 107.3 FM.

WJUC, which began broadcasting in 1997, was the first African-American owned-and-operated radio station in the Toledo market and is one of the few radio stations in the area that is still locally owned and operated. "The Juice" began as a station playing a wide variety of musical styles appealing to African-American listeners, including rap, soul oldies, gospel music, and blues. Today, the station's playlist consists almost exclusively of hip-hop and urban contemporary hits, aside from a Sunday-morning gospel music show.

WJUC is the brainchild of Charles "Charlie Chuck" Welch, a former disc jockey at the now-defunct WKLR-FM (now WKKO). Welch is said to be proud that his station is still live and local and has reportedly declined offers from larger broadcasters to buy his station.

WJUC primarily competes with Urban Radio Broadcasting's WJZE-FM (Hot 97.3) for the ears of hip-hop listeners in Toledo. The Juice's ratings have fallen in recent years due to competition from WJZE, which is now usually the higher-rated (12+) of the two stations. WJUC also suffers from a signal that becomes scratchy in the eastern portion of the Toledo metro area and under certain weather conditions is sometimes swamped by co-channel interference from WNWV-FM in Elyria, Ohio, although the station continues to enjoy respectable ratings despite its limited reach.

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Coordinates: 41°38′31″N 83°54′04″W / 41.642°N 83.901°W / 41.642; -83.901