From Wikipedia, the free encyclopedia
Jump to: navigation, search
City of license Janesville, Wisconsin
Broadcast area Janesville, WI / Madison, WI / Rockford, IL
Branding Pure Country 99.9
Slogan Today's Pure Country & All Time Favorites
Frequency 99.9 MHz
First air date 1947 as WCLO-FM
Format Country music
ERP 11,000 watts
HAAT 153 meters
Class B1
Facility ID 61390
Transmitter coordinates 42°43′47.00″N 89°10′10.00″W / 42.7297222°N 89.1694444°W / 42.7297222; -89.1694444
Callsign meaning W- J- anes V- il L- e. City of license.
Former callsigns WCLO-FM (1947–1970)
Affiliations Packers Radio Network, Racing Country, Country's Inside Trax
Owner Bliss Communications
(Southern Wisconsin Broadcasting, LLC)
Sister stations WCLO
Webcast Listen Live
Website http://www.wjvl.com

WJVL (99.9 FM) is a radio station licensed to Janesville, Wisconsin, and serving the areas of Madison, Wisconsin, to the Rockford, Illinois, area. The station is owned by Bliss Communications and plays "Pure Country." Top 40 country mixed in with country golds.[1]


WCLO was originally licensed in 1925 to broadcast at Camp Lake, west of Kenosha. Its owner at that time was a real estate development company with a project called Camp Lake Oaks, from which came the call letters assigned by the Federal Radio Commission to the small 50-watt station. After three years of operating at Camp Lake, WCLO was moved by its licensees to Kenosha. In 1929, a group of Kenosha businessmen organized the WCLO Radio Corp., acquiring the rights to the station and receiving permission to increase its power to 100 watts. The WCLO Radio Corp. operated the station in Kenosha for a year.

On February 25, 1930, an agreement was reached transferring WCLO's license and equipment to Harry H. Bliss of Janesville. His son, Sidney H. Bliss, became president and general manager of the new venture. Studios were constructed on the third floor of The Gazette Building in Janesville. The station began broadcasting on August 1, 1930. Wisconsin Governor Walter Kohler headed the list of guest speakers on the inaugural program. Broadcasts from The Gazette building studios were supplemented by remote control broadcasts that reached listeners throughout southern Wisconsin.

WCLO's first transmitting station had twin towers on County Highway A, four miles east of Janesville.

For the first 11 years of its life, the station operated as a daytime station, signing on at local sunrise and signing off at sunset. In 1947, WCLO-FM went on the air as Wisconsin's first network FM station.[citation needed] It later became WJVL-FM.[when?] After some years as "Music of your Life", WJVL changed to a country format in 1982.

WJVL's tower is located on N. Roherty Road between Janesville and Evansville, Wisconsin.

WJVL & WCLO are owned and operated by Bliss Communications, Inc.


  1. ^ WJVL

External links[edit]

Coordinates: 42°43′47″N 89°10′10″W / 42.72972°N 89.16944°W / 42.72972; -89.16944