|Channels||Analog: 14 (UHF)|
|Owner||Salisbury Broadcasting (1953–1958)
Springfield Television (1958–1969)
Evans Broadcasting (1969)
|First air date||December 1953|
|Last air date||1969|
|Call letters' meaning||W
|Former callsigns||WWOR-TV (1953–1964)|
Independent (1953–1955 and 1964–1969)
NBC (1958–1964; secondary, 1953–1955 and 1964–1969)
The station first signed on the air in December 1953 as WWOR-TV (no relation to the current New York City station that is licensed to Secaucus, New Jersey), operating as the second independent station in the Boston area. The station's transmitter was located on Asnebumskit Hill in Paxton. It also carried secondary affiliations with ABC and DuMont, and also cleared whatever NBC programs that WBZ-TV (channel 4, now a CBS owned-and-operated station) declined to air. Unfortunately, WWOR had signed on just after the Federal Communications Commission (FCC) opened the UHF band for broadcasting use, and television manufacturers were not required to include UHF tuning capability (Congress later passed the All-Channel Receiver Act in 1961, with UHF tuners beginning to be included on all newer sets as a result of its implementation by 1964). Even with an expensive converter, WWOR's signal was marginal at best. No one was willing to advertise on a station that was barely viewable, and channel 14 went dark in 1955.
In 1958, WWOR's owners, Salisbury Broadcasting, merged with Springfield Television Corporation, owner of WWLP-TV in Springfield. The station returned to the air as a satellite of WWLP. It was only on the air for six hours a day to protect WBZ-TV. After six years, Springfield Television decided to turn channel 14 into a Boston-focused independent station once again, under new call letters, WJZB (named for WWLP staffer John Z. Buckley). In the 1960s, it began airing Boston Bruins and Boston Celtics games (from WHDH-TV in Boston), and also aired classic movies, syndicated sports programs, travelogues and other standard independent fare. It also retained a part-time NBC affiliation.
With a terrestrial footprint that covered portions of metropolitan Boston and Providence -- as well as segments of eastern Connecticut -- the station appeared to be on strong footing. However, the channel 14 transmitter was not capable of broadcasting in color. The station's fate was sealed in 1966, when two major events occurred: first, Storer Broadcasting bought struggling independent WIHS-TV (channel 38) and changed its call letters to WSBK-TV (now a CBS owned MyNetworkTV affiliate). Secondly, a joint venture of Kaiser Broadcasting and the Boston Globe purchased WXHR-TV (channel 56, formerly WTAO-TV; now WLVI), which had been off the air for a decade, and returned the station to the air that December. WJZB limped along for another year, until Springfield Television cut the station's operations back to 90 minutes a day, the minimum required to retain the license. The station signed on at 6 p.m. and signed off at 7:30 p.m., its sole programs being WWLP's evening newscasts and The Huntley-Brinkley Report.
In 1969, Springfield Television sold WJZB to Buckley and his new corporation, Evans Broadcasting. Buckley planned significant upgrades, including a new color transmitter capable of 1 million watts of power. However, the studio and transmitter were destroyed by fire in the spring of 1969. The station never returned to the air, and Buckley returned the license to the FCC, which deleted it in 1971.