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WKBT Logo.png

Wkbt dt2 2014.png
La Crosse/Eau Claire, Wisconsin
United States
Branding News 8
Slogan Our Community. Your Station.
Channels Digital: 8 (VHF)
Virtual: 8 (PSIP)
Subchannels 8.1 CBS
8.2 MyNetworkTV
Affiliations CBS
Owner Morgan Murphy Media
(QueenB Television, LLC)
First air date August 8, 1954
Call letters' meaning Former TV sibling of WKBH Radio, which shared ownership with a music store that sold Kimball Pianos (the store's slogan: Kimball Brings Happiness)
Sister station(s) Madison: WISC-TV/TVW
Former channel number(s) 8 (VHF analog, 1954-2009)
41 (UHF digital, 2003-2009)
Former affiliations ABC (1954-1970)
DuMont (1954-1955)
NBC (1954-1958)
UPN (2006)
all secondary
Transmitter power 25.7 kW
Height 464.9 m
Facility ID 74424
Transmitter coordinates 44°5′28.1″N 91°20′16.5″W / 44.091139°N 91.337917°W / 44.091139; -91.337917
Website news8000.com

WKBT-DT is the CBS-affiliated television station for Western Wisconsin including the Chippewa Valley. Licensed to La Crosse, it broadcasts a high definition digital signal on VHF channel 8 from a transmitter on Silver Creek Road in Galesville. Owned by Morgan Murphy Media, the station has studios on South 6th Street in downtown La Crosse. Syndicated programming on WKBT includes Entertainment Tonight, The Ellen DeGeneres Show and The Dr. Oz Show among others.


WKBT signed-on August 8, 1954 as a sister station to WKBH radio (AM 1410) now WIZM. In the call sign, the "T" for "television" replaced the "H" to differentiate the stations. It originally carried programming from all four major networks (CBS, NBC, ABC, and DuMont) but has always been a primary CBS affiliate. It lost DuMont after that network shut down in 1956 and lost NBC in 1958 after La Crosse and Eau Claire were collapsed into a single market. WKBT then shared ABC with NBC affiliate WEAU-TV (based in Eau Claire) until WXOW signed-on from La Crosse in 1970.[1]

On April 16, 1965 during the worst of the famous 1965 flood, the downtown La Crosse building that housed both WKBT and WKBH burned to the ground; WKBT would rebuild its current building on the same site. In the 1970s, WKBT was sold to Harold F. Gross, a businessman from Lansing, Michigan ,who owned WJIM-AM-FM-TV in that city. WKBT and WJIM-TV were sold in the mid-1980s to Unicom Inc., a unit of Forstmann Little, d.b.a. Backe Communications, following a licensing dispute involving WJIM-TV (which changed its call letters to WLNS-TV). Unicom's ownership of the station was short-lived as in 1986 it sold WLNS and WKBT to Young Broadcasting. In March 2000, Young sold WKBT to current owner Morgan Murphy Media (ironically, the original owner of WEAU).

In the summer of 2011, WKBT became the first station in the market to air newscasts in 16:9 enhanced definition widescreen. In October 2012, WKBT was in the national spotlight when morning news anchor Jennifer Livingston addressed a viewer who criticized her about her weight and issued an on-air commentary about bullying and being a role model.[2][3]

WKBT's transmitter, in Galesville, is located about thirty miles north of the actual station in order to provide their signal to the entire market (it also serves as the CBS affiliate for the Chippewa Valley). If put up next to Chicago's Willis Tower (formerly known as the Sears Tower), the WKBT transmitter would surpass the upper roof and fall just about 100 feet short of the highest antenna on top.

Digital television[edit]

Channel Video Aspect PSIP Short Name Programming
8.1 1080i 16:9 WKBT-HD Main WKBT-DT programming / CBS
8.2 480i 4:3 WKBT-DT MyNetworkTV

On January 30, 2006, WKBT signed-on a new second digital subchannel to serve as the market's UPN affiliate. Class A station KQEG-CA had previously dropped its affiliation with the network at the end of the previous week.[4][5] As a result of UPN and The WB merging in September 2006, ABC affiliate WXOW (and its semi-satellite WQOW) gained The CW affiliation on digital subchannels. This was a result of their association with The WB through a cable-only station ("WBCZ" on channel 15) through The WB 100+. Meanwhile, WKBT-DT2 joined the other new broadcast network, MyNetworkTV.

Analog-to-digital conversion[edit]

WKBT-DT went on-the-air with digital broadcasting on channel 41 (UHF) on March 28, 2003.[6] On the afternoon of Tuesday, February 17, 2009, WKBT signed-off its analog signal on channel 8 (VHF) and the digital WKBT-DT signal was transitioned to channel 8 (VHF) completing the station's digital broadcast switch.


External links[edit]