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City Saginaw, Michigan
Broadcast area Saginaw-Bay City-Midland-Flint
Branding 98-KCQ
Slogan The Most Country
Frequency 98.1 MHz
Format Country
Power 50,000 watts
HAAT 150 meters
Class B
Facility ID 65927
Transmitter coordinates 43°25′4″N 83°55′6″W / 43.41778°N 83.91833°W / 43.41778; -83.91833
Former callsigns WSAM-FM
Owner MacDonald Broadcasting
Sister stations WMJO, WSAM, WSAG
Website 98fmkcq.com

WKCQ (98.1 FM) is a radio station licensed to Saginaw, Michigan and broadcasting on 98.1 mHz with an effective radiated power of 50,000 watts. The station has broadcast a popular country music format since 1968 (the country format began under the station's original calls of WSAM-FM).

Every year since 1992, the station hosts a free concert on Ojibway Island in downtown Saginaw.[1] Under the right conditions it can be heard all the way in Port Sanilac. For a period of time, WKCQ's listenership in the Flint area declined when WFBE, with which it competes with in Genesee County, Michigan, switched to country, however listenership has rebounded in the Flint area due to the stability of its on-air talent, with Jim Kramer, Kevin Profitt, Greg Cole and Brian Bailey, among others, having been with the station for a decade or more. It is also one of the highest-rated radio stations in the Great Lakes Bay region, where it competes with WCEN-FM. Nearby competition also includes WITL-FM in Lansing in Shiawassee County, Michigan.


  1. ^ White, Sue (2009-06-20). "90,000 people show up for KCQ Country Music Fest in Saginaw". Saginaw News. Retrieved 2009-09-05. 

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