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City Ludington, Michigan
Branding 96-3 KLA
First air date 2016
Format Hot Adult Contemporary
ERP 3,400 watts
HAAT 118 meters
Class A
Facility ID 191495
Callsign meaning Karl L. Ashbacker (original owner)
Former callsigns WNOM (09/17/2015-08/15/2016)
Affiliations Westwood One Hot AC Format
Owner Synergy Media, Inc.
Sister stations WKLA, WKZC, WLDN, WWMN, WWKR

WKLA-FM (96.3 FM, "96-3 KLA") is a radio station located in Ludington, Michigan broadcasting a Hot Adult Contemporary format.


The original WKLA-FM[edit]

The original WKLA-FM is what is now WWMN, which began operations in May 1971 and spent much of its programming day simulcasting its AM sister station throughout the 1970s. Around 1980, the station further separated programming from the AM's Middle of the Road format by moving into Adult Contemporary, which has been the station's format since, although the station still simulcast the AM during certain dayparts until 2000.

Synergy Broadcast Media purchased WKLA-FM in 2012 from Lake Michigan Broadcasting. The deal did not close until June 19, 2013, at a price of $580,000 for WKLA-FM and sister stations WKLA and WKZC. Almost immediately, Synergy announced that it was seeking FCC approval to move the areas oldest operating FM station to Thompsonville, Michigan. (FCC File #BPH-20130801A0K).

The station changed its call sign to the current WWMN on August 15, 2016.

On November 18, 2016 WWMN debuted its new adult album alternative format, branded as "106.3 The Mitten".

96.3 FM History[edit]

In 2013, the owners of WGHN-AM/FM applied for a construction permit on 97.7 FM in Ludington. In early 2016, the construction permit was moved to 96.3 to avoid interference from WMLQ in Manistee. In August 2016, WKLA-FM moved to 96.3 FM and continued the Westwood One Hot AC format as "Hits 96" (now "96-3 KLA" to avoid confusion with WSFQ, which is "Hits 96" and also on 96.3).

External links[edit]