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City Sparta, Wisconsin
Broadcast area La Crosse, Wisconsin
Branding ESPN Radio 1290
Frequency 1290 kHz
First air date 1951 (as WCOW)
Format Sports radio
Power 5,000 watts day
59 watts night
Class D
Facility ID 61681
Transmitter coordinates 43°58′6.00″N 90°51′35.00″W / 43.9683333°N 90.8597222°W / 43.9683333; -90.8597222
Former callsigns WCOW (1951-1992)
Affiliations ABC Radio, ESPN Radio
Owner Sparta-Tomah Broadcasting Co., Inc.
Sister stations WFBZ, WCOW-FM
Website espnlacrosse.com

WKLJ (1290 AM) is a radio station broadcasting a sports format. The station had previously run CNN news and prior to that, had simulcasted their FM sister station, WCOW-FM for many years. Licensed to Sparta, Wisconsin, United States, the station serves the La Crosse area. The station is owned by Sparta-Tomah Broadcasting Co., Inc. and features programming from ABC Radio and ESPN Radio. Former call letters were WCOW.[1]


  1. ^ "WKLJ Facility Record". United States Federal Communications Commission, audio division. 

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