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City Columbus, Mississippi
Broadcast area Columbus-Starkville-West Point
Branding 94.9 Nash FM
Slogan Today's Country Favorites
Frequency 94.9 MHz
First air date 1993
Format Country
ERP 50,000 watts
HAAT 150 meters
Class C2
Facility ID 24531
Transmitter coordinates 33°28′41.00″N 88°16′21.00″W / 33.4780556°N 88.2725000°W / 33.4780556; -88.2725000
Callsign meaning King Of Rock[1]
Former callsigns WXZD (1990-1990)
WKIR (1990-1993)
Affiliations ABC Radio
Owner Cumulus Media
(Cumulus Licensing LLC)
Webcast Listen Live
Website nashfm949.com

WKOR-FM (94.9 FM, "94.9 Nash FM") is a country music formatted radio station based in Columbus, Mississippi. WKOR is owned by Cumulus Licensing LLC. WKOR serves East Central Mississippi and parts of West Central Alabama with an ERP of 50,000 watts. Cities in the primary coverage area are Columbus, West Point and Starkville, Mississippi.

ater several years in the AOR & Top 40 formats, respectively, WKOR-FM would change to the popular Hot Country format. The station would also change its frequency from 92.1 to 94.9 and relocate its studios to downtown Columbus and be rebranded as K94.9 under the initial guidance of Rusty Walker Programming. Other on-air talent for K94.9 would include Jodi Roberts, Larry Bond, Dave Richards, Kelli Karlson, Bill Thurlow, Joel Sargent, Kevin Burchfield, Nikki Steele, and Scotty D.

Former Logo for 94.9 used until the switch to Nash FM on February 3, 2014.

On February 3, 2014 WKOR-FM along with 9 other Cumulus owned country music stations, made the switch to going under the Nash FM branding.[2]


  1. ^ "Call Letter Origins". Radio History on the Web. 
  2. ^ cumulus-adds-11-more-nashfms

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