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City Brandon, Florida
Broadcast area Tampa Bay
Branding Radio Luz 760 AM
Frequency 760 kHz
First air date 1988
Format Contemporary Christian
Language(s) Spanish
Power 10,000 watts day
1,000 watts night
Class B
Facility ID 71212
Transmitter coordinates 28°1′29.00″N 82°17′2.00″W / 28.0247222°N 82.2838889°W / 28.0247222; -82.2838889
Owner Salem Communications Corporation
(South Texas Broadcasting, Inc.)
Webcast Listen Live
Website 760radioluz.com

WLCC (760 AM) is a radio station broadcasting a Spanish contemporary Christian format. Licensed to Brandon, Florida, USA, it serves the Tampa Bay area.

The station started in 1988 by Bruce Micek's Asti Broadcasting using call letters WEND as the flagship station of the Sun Radio Network. The station then broadcast significant blocks of brokered business programming from the Financial Broadcasting Network before being sold to Sonny Bloch's Bloch Broadcasting and call letters changed to WBDN. In 1996 Spanish broadcaster Alfredo Alonso Mega Broadcasting purchased the station for $1.75 million (later renamed Mega Communications) turning the station into a Spanish Tropical format called Mega 760. Since then the station has adopted different formats including Regional Mexican and Spanish Oldies.

Mega Communications donated WLCC to the Washington DC based Minority Media & Telecom Council (MMTC) in December 2008.

On May 31, 2012, the MMTC sold WLCC to Salem Communications for $1.15 million, with the intent to reformat the station with a Spanish Christian format under the Radio Luz branding.[1] The transaction was consummated on August 31, 2012.

The station broadcasts at 10,000 watts during the day and 1,000 watts at night, nulled towards the southeast by day to protect West Palm Beach's WEFL, and directional towards the southwest at night, to protect Detroit's WJR.


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