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City Lapeer, Michigan
Broadcast area [1] (Daytime)
Branding 1530 WLCO
Slogan Real Country
Frequency 1530 kHz
First air date November 16, 1962[1]
Format Country
Power 5,000 watts (daytime only)
Class D
Facility ID 14225
Transmitter coordinates 43°01′35″N 83°17′12″W / 43.02639°N 83.28667°W / 43.02639; -83.28667
Callsign meaning Lapeer COuntry
Former callsigns WLSP (3/14/94-3/1/07)
WWGZ (11/8/90-3/14/94)
WDEY (9/22/80-11/8/90)
WTHM (11/16/62-9/22/80)
Affiliations Real Country (Westwood One)
Owner Townsquare Media
(Townsquare Media of Flint, Inc.)
Sister stations WCRZ, WFNT, WQUS, WRCL, WWBN
Website Townsquare Media Michigan Website

WLCO (1530 AM) (and until March 2007, WLSP) is a radio station broadcasting a country music format. Licensed to Lapeer, Michigan, it first began broadcasting under the WTHM call sign. The WTHM call letters are derived from THuMb indicating that the signal covers the Thumb region of Michigan.[2] The station's format, from Citadel Media, is called "Real Country" and combines classic country favorites with select current titles. Prior to the current format, as WLSP, the station had aired satellite-fed adult standards from ABC (Timeless Classics), and, prior to that, Talk and Sports formats. The "Real Country" format is not the first time 1530 AM has programmed classic country; as WWGZ-AM in the early 1990s, the station was known as "Country Gold."

The transmitter is in Lapeer, but the studios are in Burton, east of Flint.

For more on the history of AM 1530, see sister station WQUS.

It operates from local sunrise to local sunset to protect clear channel station WCKY (AM) in Cincinnati, Ohio which sometimes interferes with the WLCO signal during the sunrise and sunset time periods.

Programming includes The Steve Gruber Show a syndicated conservative morning talk show which is the flagship program on The Michigan Talk Network.


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