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City Greenville, South Carolina
Broadcast area Upstate South Carolina
Branding Christian Talk 660 AM/92.9 FM
Frequency 660 AM
Translator(s) 92.9 FM (W225AZ)
First air date March, 1947
Format Christian Talk
Power 50,000 watts daytime
10,000 watts critical hours
ERP 250 watts (FM)
Class D (AM & FM)
Transmitter coordinates 34°53′10.00″N 82°28′3.00″W / 34.8861111°N 82.4675000°W / 34.8861111; -82.4675000
Callsign meaning "W"ith "L"ove "F"rom "J"esus
Former callsigns WESC (1947-2000)
Affiliations Fox News Radio, WYFF 4 Weather +Plus
Owner iHeartMedia
(Operated by Radio Training Network Inc.)
(Clear Channel Broadcasting Licenses, Inc.)
Sister stations iHeartMedia owns:
Radio Training Network owns:
Webcast Listen Online
Website http://www.christiantalk660.com

WLFJ is a daytime-only Christian talk station at 660 on the AM dial broadcasting at 50,000 watts (10,000 during critical hours, and 500 watts pre sunrise authorization in January, November and December.


former logo

660 signed on the air in March 1947 as WESC. The station was for many years a country music outlet branded "660 in Dixie", sister to WESC-FM, which was beautiful music at first, then later country music. Throughout the mid-late 20th century, WESC was frequently the highest rated station in the Greenville market.

In 1994, while simulcasting WESC-FM most of the time, WESC picked up The Fabulous Sports Babe.[1]

The station carried its country music format until early 2000, when it was purchased by Clear Channel Communications, who leased AM 660 to Radio Training Network Inc. (owners of WLFJ-FM), which placed a Christian Talk format on the station under the WLFJ callsign. The country music format continues on WESC-FM.

As of 2009, it is one of four AM radio stations operating at 50,000 watts in the state of South Carolina, the others being WBAJ, WAGL, and WCEO.


In 2010, WLFJ launched a translator at 92.9 FM in the Greenville area. This move allows the station to operate over the air 24-hours a day on FM (as opposed to daytime only at 660 AM).

Call sign Frequency
City of license ERP
Class FCC info
W225AZ 92.9 Greenville, South Carolina 250 D FCC


  1. ^ Stark, Phyllis (July 30, 1994). "Vox Jox". Billboard. 106 (31): 122. 

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