WLFJ (AM)

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WLFJ
City Greenville, South Carolina
Broadcast area Upstate South Carolina
Branding Christian Talk 660 AM/92.9 FM
Frequency 660 AM
Translator(s) 92.9 FM (W225AZ)
First air date March, 1947
Format Christian Talk
Power 50,000 watts daytime
10,000 watts critical hours
ERP 250 watts (FM)
Class D (AM & FM)
Transmitter coordinates 34°53′10.00″N 82°28′3.00″W / 34.8861111°N 82.4675000°W / 34.8861111; -82.4675000
Callsign meaning "W"ith "L"ove "F"rom "J"esus
Former callsigns WESC (1947-2000)
Affiliations Fox News Radio, WYFF 4 Weather +Plus
Owner iHeartMedia
(Operated by Radio Training Network Inc.)
(Clear Channel Broadcasting Licenses, Inc.)
Sister stations iHeartMedia owns:
WESC-FM, WMYI, WSSL-FM, WROO
Radio Training Network owns:
WRTP, WALC, WLFJ-FM, and WLFS
Webcast Listen Online
Website http://www.christiantalk660.com

WLFJ is a daytime-only Christian talk station at 660 on the AM dial broadcasting at 50,000 watts (10,000 during critical hours, and 500 watts pre sunrise authorization in January, November and December.

History[edit]

former logo

660 signed on the air in March 1947 as WESC. The station was for many years a country music outlet branded "660 in Dixie", sister to WESC-FM, which was beautiful music at first, then later country music. Throughout the mid-late 20th century, WESC was frequently the highest rated station in the Greenville market.

In 1994, while simulcasting WESC-FM most of the time, WESC picked up The Fabulous Sports Babe.[1]

The station carried its country music format until early 2000, when it was purchased by Clear Channel Communications, who leased AM 660 to Radio Training Network Inc. (owners of WLFJ-FM), which placed a Christian Talk format on the station under the WLFJ callsign. The country music format continues on WESC-FM.

As of 2009, it is one of four AM radio stations operating at 50,000 watts in the state of South Carolina, the others being WBAJ, WAGL, and WCEO.

Translators[edit]

In 2010, WLFJ launched a translator at 92.9 FM in the Greenville area. This move allows the station to operate over the air 24-hours a day on FM (as opposed to daytime only at 660 AM).

Call sign Frequency
(MHz)
City of license ERP
W
Class FCC info
W225AZ 92.9 Greenville, South Carolina 250 D FCC

References[edit]

  1. ^ Stark, Phyllis (July 30, 1994). "Vox Jox". Billboard. 106 (31): 122. 

External links[edit]