WLFM had its inaugural broadcast on March 10, 1956. Since then the station has moved locations, been struck by lightning, and developed a relationship with Wisconsin Public Radio. During summer of 2005, Lawrence University sold the station's FM license and broadcasting equipment to Relevant Radio, opting for an Internet-only formant. The FM station's calls became WOVM and it aired Relevant Radio's Catholic religious radio format until January 2008, when the station adopted a new Adult Hits radio format called "Oasis." It now airs a hybrid of Jazz and Adult Standards branded as "The Avenue."
WLFM's departure from the terrestrial radio dials caused some concern among students and alumni because the university administration did not consult students beforehand; however, WLFM's Internet format allowed for listeners from all over the globe to easily access the station's programming.
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