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City of license Louisville, Kentucky
Broadcast area Louisville, KY-IN CMSA
Branding 1240 Love
Frequency 1240 kHz
First air date 1941
Format Gospel
Power 1,000 watts unlimited, non-directional
Class C
Facility ID 1125
Transmitter coordinates 38°14′49″N 85°42′19″W / 38.24694°N 85.70528°W / 38.24694; -85.70528
Callsign meaning Love[1]
Former callsigns WINN, 1941-1982
Owner Anchor Radio, LLC
Sister stations WLOU
Website www.wlouwllv@aol.com

WLLV (1240 AM) is a radio station broadcasting a Gospel music format. Licensed to Louisville, Kentucky, USA, the station serves the Louisville, KY-IN market area. The station is currently owned by Anchor Radio, LLC.[2]

The station signed on in 1941 as WINN(AM), a pop station and Mutual Radio Network affiliate. In 1965, the station turned to Country & Western music and remained so until late 1982, when it was sold to a group of African-American pastors from the Chicago, IL area. The format changed to Traditional Black Gospel music, and the call letters changed from WINN(AM) to WLLV(AM).

WLLV's sister station in the Louisville market is Urban Gospel WLOU (1350 AM) which is simulcast on 104.7 FM W284AM Middletown, Kentucky and W284AD New Albany, Indiana. Occasionally, WLLV and WLOU will simulcast programming.


  1. ^ "Call Letter Origins". Radio History on the Web. 
  2. ^ "WLLV Facility Record". United States Federal Communications Commission, audio division. 

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