|City||New Orleans, Louisiana|
|Broadcast area||New Orleans metropolitan area|
|Branding||Magic 101.9 FM|
|Slogan||Better Music For a Better Workday
The Magic of Christmas (Nov.-Dec.)
|Frequency||101.9 MHz (also on HD Radio)
101.9 HD-2 for Radio Disney
|First air date||March 15, 1970 (as WWL-FM)|
Christmas music (Nov.-Dec.)
|Callsign meaning||W Louisiana's MaGic|
|Former callsigns||WWL-FM (1970-1980)
(Entercom New Orleans License, LLC)
WLMG (101.9 FM, "Magic 101.9 FM") is an Adult Contemporary music formatted radio station based in New Orleans, Louisiana. The Entercom station broadcasts at 101.9 MHz with an ERP of 100 kW. Its current slogan is "Better Music For a Better Workday." The station's studios are located at the 400 Poydras Tower in New Orleans' downtown area, and the transmitter site is in the city's Algiers district.
WLMG was originally beautiful music WWL-FM (now being used at its sister station at 105.3) until the 1970s, when its switched to Top 40. But by May 1976 it would switch back to beautiful music. It would begin its current AC history as WAJY ("Joy 102") on December 26, 1980, which would later become WLMG ("Magic 102") in 1987 (and its moniker modified to "Magic 101.9" in 1995).
During the holiday season, the station plays 24 hours of holiday music (the only station that does in the New Orleans area), calling it the "Magic of Christmas."
Outside of the holiday season, Magic 101.9 is the #1 At Work station for Southeast Louisiana. Magic After Dark changes the focus at night to love songs and relaxation.
- WLMG official website
- Query the FCC's FM station database for WLMG
- Radio-Locator information on WLMG
- Query Nielsen Audio's FM station database for WLMG
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