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WLMG magic101.9 logo.png
City New Orleans, Louisiana
Broadcast area New Orleans metropolitan area
Branding Magic 101.9 FM
Slogan Better Music For a Better Workday
Frequency 101.9 MHz (also on HD Radio)
First air date March 15, 1970 (as WWL-FM)
Format Adult contemporary
ERP 100,000 watts
HAAT 300 meters (980 ft)
Class C0
Facility ID 34376
Callsign meaning W Louisiana's MaGic
Former callsigns WWL-FM (1970-1980)
WAJY (1980-1987)
Owner Entercom
(Entercom New Orleans License, LLC)
Webcast Listen Live
Website magic1019.com

WLMG (101.9 FM, "Magic 101.9 FM") is a radio station licensed to New Orleans. Owned by Entercom, it broadcasts an adult contemporary format. The station's studios are located at the 400 Poydras Tower in New Orleans' downtown area, and the transmitter site is in the city's Algiers district.


WLMG was originally beautiful music WWL-FM (now being used at its sister station at 105.3) until the 1970s, when its switched to Top 40. But by May 1976 it would switch back to beautiful music. It would begin its current AC history as WAJY ("Joy 102") on December 26, 1980, which would later become WLMG ("Magic 102") in 1987 (and its moniker modified to "Magic 101.9" in 1995).

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Coordinates: 29°55′11″N 90°01′29″W / 29.91972°N 90.02472°W / 29.91972; -90.02472