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City Rural Retreat, Virginia
Broadcast area Rural Retreat, Virginia
Wythe County, Virginia
Branding "Classic 660 WLOY"'
Frequency 660 kHz
First air date 1985
Format Adult Standards
Power 550 Watts daytime only
Class D
Facility ID 27190
Transmitter coordinates 36°55′17.0″N 81°14′34.0″W / 36.921389°N 81.242778°W / 36.921389; -81.242778
Former callsigns WCRR (1984-2007)
WJRK (2007-2007)
WLOY (2007-Present)
Owner Three Rivers Media
(Three Rivers Media Corporation)
Sister stations WXBX, WYVE
Website WLOY Online

WLOY is an Adult Standards formatted broadcast radio station licensed to Rural Retreat, Virginia, serving the Wytheville and Marion area. WLOY is owned and operated by Three Rivers Media.[1]


Until July 23, 2007, WLOY had been silent since its sale to Three Rivers Media from Ora Robert Smallwood on October 17, 2006.

On September 17, 2008, WLOY switched from Contemporary Christian to Talk Radio, dropping its affiliation with Salem's "Today's Christian Music" Network. In late August 2013, WLOY dropped its talk format for Adult Standards, branding as "Virginia Style 660". The branding switched to "Classic 660 WLOY" in late 2014, while the format remained the same.


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