|Branding||107.1 The Bear|
|Slogan||Tri-State's Classic Country|
|First air date||1973 (as WITO)|
|Former callsigns||WITO (1973–1985)
|Owner||Aloha Station Trust, LLC|
WLRX (107.1 FM, "107.1 The Bear") is a station covering the Huntington, West Virginia area. The Clear Channel Communications outlet broadcasts at 107.1 MHz with an ERP of 3.1 kW and is licensed to Ironton, Ohio.
WLRX, which originally signed on the air in 1973 as WITO, would later go through format and call letter changes as WMLV (1985–97) and WFXN (1997–2002) before Clear Channel transformed them into a local version of the KISS-FM brand under the WBKS call letters. But unlike the traditional Mainstream Top 40 format that was used at their sister stations, this version focused on Rhythmic Hits and did not use the trademarked blue ball. The reason for this was due to having a sister station in WKEE, which is the market's Top 40 outlet.
On June 2, 2014, WLRX flipped to classic country as 107.1 The Bear.
- Official website
- Query the FCC's FM station database for WLRX
- Radio-Locator information on WLRX
- Query Nielsen Audio's FM station database for WLRX