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City Ironton, Ohio
Broadcast area Huntington/Ashland/Ironton
Branding 107.1 The Bear
Slogan Tri-State's Classic Country
Frequency 107.1 MHz
First air date 1973 (as WITO)
Format Classic Country
ERP 3,100 watts
HAAT 137 meters
Class A
Facility ID 61686
Former callsigns WITO (1973–1985)
WMLV (1985–1997)
WFXN (1997–2002)
WBKS (2002–2010)
Owner Aloha Station Trust, LLC
Website 1071thebear.com

WLRX (107.1 FM, "107.1 The Bear") is a station covering the Huntington, West Virginia area. The Clear Channel Communications outlet broadcasts at 107.1 MHz with an ERP of 3.1 kW and is licensed to Ironton, Ohio.


WLRX, which originally signed on the air in 1973 as WITO, would later go through format and call letter changes as WMLV (1985–97) and WFXN (1997–2002) before Clear Channel transformed them into a local version of the KISS-FM brand under the WBKS call letters. But unlike the traditional Mainstream Top 40 format that was used at their sister stations, this version focused on Rhythmic Hits and did not use the trademarked blue ball. The reason for this was due to having a sister station in WKEE, which is the market's Top 40 outlet.

On or before December 31, 2009, WBKS underwent a format change, becoming a simulcast of active rock station WAMX. On January 19, the call letters were changed from WBKS to WLRX.

On October 30, 2012, the station underwent another format change, joining 24/7 Comedy.[1]

On June 2, 2014, WLRX flipped to classic country as 107.1 The Bear.[2]


External links[edit]

Coordinates: 38°31′23″N 82°39′11″W / 38.523°N 82.653°W / 38.523; -82.653