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WLSG 94.1TheBeach logo.jpg
City Wilmington, North Carolina
Broadcast area Wilmington, North Carolina
Branding 94.1 The Beach
Frequency 1340 kHz
Translator(s) 94.1 W231CL (Wilmington)
First air date 1946
Format Oldies
Power 1,000 watts
Class C
Facility ID 58364
Transmitter coordinates 34°13′52″N 77°57′18″W / 34.23111°N 77.95500°W / 34.23111; -77.95500
Former callsigns WGNI (1946–1981)
WAAV (1981–1984)
WBMS (1984–1996)
WAHH (1996–2000)
Owner Harry Brown and Ashley Moseley
(B&M Broadcasting LLC)
Webcast Listen Live
Website 941thebeach.com

WLSG (1340 AM) is a radio station broadcasting an oldies format. Licensed to Wilmington, North Carolina, USA, it serves the Wilmington area. The station is currently owned by Harry Brown and Ashley Moseley, through licensee B&M Broadcasting LLC, who purchased WLSG from Olin Bohanan in December 2014.[1] The station is repeated on W231CL 94.1 FM in Wilmington.


WGNI was a Top 40 station in the days when the format was heard on AM radio. On December 24, 1981 its call letters changed to WAAV. On May 5, 1984 its call letters changed to WBMS.

Prior to 1990, WBMS was one of the first urban contemporary radio stations in Wilmington.[2]

In May 20, 1996, Community Broadcasting sold WBMS, WMFD and WUOY radio stations to a new company called Ocean Broadcasting. WBMS, a CNN Headline News station, became WAHH, airing the "Radio AAHS" format for children, as well as some local content. The format included news, sports and games as well as music by James Taylor, Mariah Carey, The Muppets, Ren and Stimpy, Gloria Estefan, Animaniacs, Craig and Company, Smoking Armadillos, Fun Factory and Better Than Ezra.[3]

WLSG, WWIL and WWIL-FM were part of Family Radio Group of Wilmington on July 13, 2000 when that company purchased WDVV and WMYT.[4]

The acquisition of WLSG by B&M Broadcasting was consummated on February 3, 2015, at a purchase price of $60,000. On February 5, 2015, WLSG changed their format to oldies, branded as "94.1 The Beach".


  1. ^ Oldies Coming To Wilmington’s Beach. - RadioInsight, February 1, 2015.
  2. ^ Eric Crawford, "Kiss Went on All Weekend," Star-News, October 7, 1997.
  3. ^ Clifton Daniel,"On Radio; Kids Get Their Own Station," Star-News, May 21, 1996.
  4. ^ "Christian Radio Stations Are Sold," Star-News, December 18, 2000.

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