|City of license||Havelock, North Carolina|
|Slogan||Eastern Carolina Inspiration Station|
|Former callsigns||WKVO-FM (1971-1978)
|Owner||Educational Media Foundation|
WLVG (105.1 FM) is a radio station broadcasting the Praise Urban Gospel format. Licensed to Havelock, North Carolina, USA, the station served the Havelock, NC area. The station was recently sold by NM Licensing LLC.
This station was previously WKVO-FM until 1978, then WMSQ Q105 through the early 1990s, until they switched to Country music in 1996 with the letters WANG-FM. Later, WANG-FM switched to adult standards. The station switched briefly to Westwood One oldies; on April 17, 2005, the call letters changed to WKOO (Kool 105.1"). On June 13, 2005, the station changed to the Westwood One "Sam FM" adult hits format and the WSSM call letters.
In October 2006, WSSM returned to Dial-Global's Adult Standards format "America's Best Music".
In late April 2008, the WSSM returned to the SAM "Simply About Music" adult hits format.
On May 27, 2010, WSSM ceased operation as it changed formats when sold by NextMedia Group under new ownership and changed call letters to WLVG.
Call sign history
The station was assigned call sign WKVO-FM in 1971, and was sold to MusicRadio, Inc. (a Maryland group) who changed the calls to WMSQ in 1978. The station was a very valuable asset to the town of Havelock, N.C. and the nearby Marine Air Station at Cherry Point during several hurricanes in the 1980s. Havelock's business "golden age" peaked during the station's successful years from 1979 to 1990, partly due to the community involvement of station management and personalities. Arbitron ratings consistently saw the small station competing with much more powerful FM stations in nearby New Bern and Washington, N.C. On 1996-08-15, the station changed its call sign to WANG, on 1999-01-22 to WANG-FM, on 2005-04-11 to WKOO, on 2005-06-21 to WSSM, and on 2008-03-10 to WRQR, then back to WSSM. On 2010-05-27 they were changed to WLVG. And on WLVG as Urban Gospel changed to Praise 105.1 FM Launch of The Yolonda Adams Morning Show.
- "WLVG Facility Record". United States Federal Communications Commission, audio division.
- "New Bern/Morehead City, NC". VarietyHits.com. Retrieved 2010-05-25.
- "News archive: June 2005". VarietyHits.com. Retrieved 2010-05-25.
- "WRQR Call Sign History". United States Federal Communications Commission, audio division.
- Query the FCC's FM station database for WLVG
- Radio-Locator information on WLVG
- Query Nielsen Audio's FM station database for WLVG
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