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Magic 105 Logo.jpg
CityLa Crosse, Wisconsin
Broadcast areaLa Crosse
BrandingMagic 105
SloganToday's Hit Music
Frequency104.9 MHz
(also on HD Radio)
FormatHot Adult Contemporary
ERP3,400 watts
HAAT134 m (440 ft)
Facility ID7057
Transmitter coordinates43°45′28.00″N 91°17′26.00″W / 43.7577778°N 91.2905556°W / 43.7577778; -91.2905556
Callsign meaningLa Crosse Radio, X='Crosse'[1]
AffiliationsWestwood One
OwnerMississippi Valley Broadcasters, LLC
(Mississippi Valley Broadcasters, LLC)
Sister stationsWLFN WKBH-FM, KQEG, WQCC

WLXR-FM (104.9 FM) is a radio station broadcasting a Hot Adult Contemporary format. Licensed to La Crosse, Wisconsin, United States, the station serves the La Crosse area. The station is currently owned by Mississippi Valley Broadcasters, LLC, and features programming from Westwood One.[2]

All the stations of the "La Crosse Media Group" are housed at 1407 2nd Avenue North in Onalaska, WI.


  1. ^ "Call Letter Origins". Radio History on the Web.
  2. ^ "WLXR-FM Facility Record". United States Federal Communications Commission, audio division.

External links[edit]