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Magic 105 Logo.jpg
City La Crosse, Wisconsin
Broadcast area La Crosse
Branding Magic 105
Slogan The Best Variety
Frequency 104.9 MHz
Format Adult Contemporary
ERP 3,400 watts
HAAT 134 m (440 ft)
Class A
Facility ID 7057
Transmitter coordinates 43°45′28.00″N 91°17′26.00″W / 43.7577778°N 91.2905556°W / 43.7577778; -91.2905556
Callsign meaning La Crosse Radio, X='Crosse'[1]
Affiliations CNN Radio, Westwood One
Owner Mississippi Valley Broadcasters, LLC
Sister stations WLFN WKBH-FM, KQEG, WQCC
Website wlxr.com

WLXR-FM (104.9 FM) is a radio station broadcasting an Adult Contemporary format. Licensed to La Crosse, Wisconsin, United States, the station serves the La Crosse area. The station is currently owned by Mississippi Valley Broadcasters, LLC, and features programming from CNN Radio and Westwood One.[2]

All the stations of the "La Crosse Radio Group" are housed at 1407 2nd Avenue North in Onalaska, WI.


  1. ^ "Call Letter Origins". Radio History on the Web. 
  2. ^ "WLXR-FM Facility Record". United States Federal Communications Commission, audio division. 

External links[edit]