|City||High Point, North Carolina|
|Broadcast area||Piedmont Triad
|Slogan||The Triad's Best Mix Of The '80s to Now
The Triad's Christmas Station (November–December)
|Frequency||99.5 MHz (also on HD Radio)
99.5-1: Adult Contemporary
99.5-2: Smooth Jazz
|First air date||1946 (as WMFR-FM at 97.7)|
Christmas music (November–December)
HD2: Smooth jazz
|Callsign meaning||W MAGic (former branding)|
|Former callsigns||WMFR-FM (1946-1982)|
|Former frequencies||97.7 MHz (1946-?)|
(Capstar TX LLC)
|Sister stations||WPTI, WMKS, WTQR, WVBZ|
WMAG is an adult contemporary music formatted radio station licensed to High Point, North Carolina and serves the Piedmont Triad region, including Greensboro and Winston-Salem. The iHeartMedia, Inc. outlet broadcasts at 99.5 MHz with an ERP of 100 kW. It has studio facilities and offices located on Pai Park in Greensboro, and a transmitter site is near Randleman, North Carolina.
The precursor to this station signed on in 1946 as WMFR-FM 97.7, a sister station of High Point's 1230 WMFR (We Make Furniture Right) or as some called it, We Make Frank Rich in recognition of the owner (Frank S. Lambeth). WMFR-FM later moved to 99.5.
In 1982, WMFR-FM was purchased by Voyager Communications and upgraded their facilities, becoming adult contemporary WMAG "Magic 99.5". During the 1980s and early 90s the station's competitors in the adult contemporary format were WWWB and WMQX. In later years, "Magic 99.5" repositioned to soft rock and dropped the "Magic" handle in favor of just the call sign. Voyager Broadcasting sold WMAG in the early 1990s to what would become AMFM Broadcasting. In 1999, Clear Channel Worldwide acquired the station. Their original transmitter, still used by 1230 WMFR, is visible atop The Radio Building on Main St. in downtown High Point.
Another local radio personality, Rod Davis, lost his job as the co-host on WMAG's morning show, on Wednesday October 26, 2011; when Clear Channel Communications announced that it had dismissed some on-air and off-air staff, within that same week, throughout the United States. The reason for the layoffs is to benefit in a reshaping of its regional and local programming that should enable it to seek out advertisers focused on areas wider than a single market.
- "Raleigh-Durham FM Dial". Archived from the original on 2003-02-01. Retrieved 2010-05-05.
- Leigh Pressley, "WMQX Changes Name, Attracts New Listeners," Greensboro News & Record, August 18, 1991.
- Rowe, Jeri (2010-01-07). "Radio host shifts to the right with a new station". News & Record. Retrieved 2010-01-21.
- "Rod Davis among local radio personalities laid off as part of corporate reorganization". News & Record. Retrieved 2011-12-05.