WMGK

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WMGK
WMGK.JPG
City Philadelphia, Pennsylvania
Broadcast area Greater Philadelphia (Delaware Valley)
Branding 102.9 MGK
Slogan Philadelphia's Classic Rock
Frequency 102.9 MHz (also on HD Radio)
First air date June 1943 (as W73PH)[1]
Format Analog/HD1: Classic rock
HD2: Oldies
ERP 8,900 watts (analog)
155 watts (digital)[2]
HAAT 350 meters (1,150 ft)
Class B
Facility ID 25094
Transmitter coordinates 40°02′21.00″N 75°14′13.00″W / 40.0391667°N 75.2369444°W / 40.0391667; -75.2369444 (NAD27)
Callsign meaning "WMGK" from "MaGic" (former adult contemporary format)
Former callsigns W73PH (1943)
WPEN-FM (1943-1975)
Former frequencies 47.3 MHz (1943)
95.9 MHz
99.5 MHz
Owner Beasley Broadcast Group
(Beasley Media Group, LLC)
Sister stations WBEN-FM, WMMR, WPEN, WTEL, WTMR, WWDB
Webcast Listen Live or
Listen via iHeart
Website www.wmgk.com

WMGK (102.9 FM, "102.9 MGK") is a commercial FM radio station licensed to serve Philadelphia, Pennsylvania. The station is owned by Beasley Broadcast Group and broadcasts a classic rock format. The broadcast tower used by the station is located in the Roxborough section of Philadelphia at (40°02′19.7″N 75°14′12.8″W / 40.038806°N 75.236889°W / 40.038806; -75.236889),[3] while studios are in Bala Cynwyd. The station features popular Philadelphia radio personality John DeBella and Andre Gardner.

History[edit]

The station signed on for the first time with the W73PH call sign in June 1943, broadcasting at 47.3 MHz[1] on the original 42-50 MHz FM band. William Penn Broadcasting Company owned the new station along with WPEN (AM), which first signed on in 1929. On November 1, 1943, W73PH was assigned the WPEN-FM call sign.[1] After the FCC created the current FM band on June 27, 1945,[4] the station moved to 95.9 MHz, then 99.5 MHz, before finally moving to 102.9 MHz.[1]

WPEN-FM was one of the first two FM stations to be licensed for SCA (subcarrier) service in 1955.

At various times in the 1960s WPEN-FM either broadcast instrumental background music, was simulcast with WPEN, or played music similar to WPEN's middle-of-the-road format. By about 1972, WPEN-FM was simulcasting WPEN 50% of the time (the maximum allowed by FCC regulations in those years) and playing adult contemporary music without disc jockeys during non-simulcast hours. When Greater Media acquired the stations in 1975, the FM simulcast the AM's newly launched oldies format for almost six months while plans were made for stand-alone programming on FM.

First logo for WMGK

On September 2, 1975, WPEN-FM changed its call sign to WMGK and adopted a soft adult contemporary format called "Magic Music". The first song aired under the new call sign was "Could It Be Magic" by Barry Manilow. The music was a blend of current adult contemporary songs with album cuts from singer-songwriters of the 1960s and early 1970s, presented in four-song blocks with minimal talk. The format was successful for a time, then lost listeners to WUSL ("US1"), which had implemented a somewhat similar format with a shorter playlist of more familiar songs. Eventually WMGK replied with an even tighter playlist and rebounded past WUSL in the ratings. The station was programmed by the late Dave Klahr and signed on by its first midday host Pete Booker who later programmed Greater Media sister station WMJC, Detroit and who recently retired as CEO of Delmarva broadcasting Company.

By the early 1980s, WMGK had an adult contemporary format with a "Soft Rock" positioning. They were known as Magic 103. They played artists such as Billy Joel, The Beatles, Kenny Rogers, Eagles, Four Tops, Elton John, and James Taylor. They also played softer songs by artists known for harder rock (example "Waiting for a Girl Like You"/Foreigner from January 1982). As the 1980s approached, artists such as Hall & Oates, Whitney Houston, Lionel Richie, George Michael, Chicago, and others were added. Magic 103 was one of the pioneering stations in the adult contemporary format, and the concept was subsequently applied to stations in other markets (e.g. Greater Media-owned sisters WMJC 94.7 Magic 95 in Detroit (now WCSX) and WMGQ in New Brunswick, NJ).

In the 1980s, Magic 103 leaned soft, but played several uptempo songs an hour. They also continued to play plenty of current product. They were a Straight but slightly downtempo AC station. In the spring of 1986, WMGK started a contemporary jazz show called Sunday Morning Jazz, later renamed Sunday Evening Jazz in early 1987. The show was hosted by Bob Craig and ended in October 1988 when Craig left the radio station, though Craig returned to the station in the spring of 1990, and again hosted a contemporary jazz show, this one running on both Saturday and Sunday nights from 7 pm to midnight. Along with the jazz, some soft rock songs were mixed in as well. The show lasted one year and ended in the early summer of 1991, as Craig again left the station. This may have been the precursor to the introduction of the city's first full-time smooth jazz station, WJJZ 106.1, which made its debut in 1993, almost two years after WMGK's contemporary jazz show had ended.

They continued this approach in the 1990s. Over the years, their competition was WBEB. Easy 101 became Soft AC in 1989 and by 1993, they were more of an AC format. WEAZ (soon WBEB) dominated in the ratings. In the summer of 1994, with the feeling that Philadelphia could no longer support three AC stations, Greater Media opted to drop AC for an all-1970s format.

On July 11, 1994, WMGK officially dropped the long time AC format and changed it to an all-70s format with all types of 1970s music ranging from classic rock to disco to easy listening to pop/rock to R&B.[5] By 1995, the station added a few big 1960s and 1980s hits that were mostly of the classic rock-leaning pop type. They also moved away from disco and easy listening. By the Fall of 1995, WMGK was more of a Classic Hits station. They had dropped the "Magic" name as well. They played mostly classic rock with some rock-friendly pop hits thrown in, but not much of the harder material.

In 1997, Greater Media would acquire WMMR and 95.7 FM. At that point WMGK continued to position themselves as a Classic Hits station, and when 94.1 WYSP changed their format from classic rock to new music, WMGK began to call themselves classic rock and eliminated the 70s format altogether. Still, with rocker WMMR in the cluster, WMGK leans softer than most classic rock stations.

On November 17, 2006, at 6 p.m. EST, the former WTHK (97.5 FM) became "The New Smooth Jazz 97.5 WJJZ", an allusion to the fact that WJJZ was once a popular smooth jazz station broadcasting on 106.1. This made WMGK the Philadelphia region's only classic rock station. The 106.1 frequency is now occupied by the Hot AC-formatted WISX ("Mix 106.1"). The 97.5 frequency, which has since been flipped to Mainstream AC, then to Hot AC (as "Now 97.5"), and finally sports, and occupied by WPEN (as "97.5 The Fanatic"), is now owned by Greater Media, thus making it a sister station to WMGK.

On July 19, 2016, Beasley Media Group announced it would acquire Greater Media and its 21 stations (including WMGK) for $240 million.[6] The FCC approved the sale on October 6, and the sale closed on November 1.[7]

Competition[edit]

WMGK had three major competitors. In Philadelphia, there was WYSP, which switched from active rock back to classic rock on August 25, 2008, with a harder sound than that of WMGK. However, WYSP switched to SportsRadio WIP on September 2, 2011. From surrounding markets, there was also competition from WCHR-FM and WODE-FM. WCHR-FM 105.7 The Hawk, licensed to serve Manahawkin, New Jersey, competes with it from the Lower Bucks County area to the Jersey Shore. WODE-FM 99.9 The Hawk, licensed to serve Easton, Pennsylvania, competes in the Lehigh Valley and the northern Philadelphia suburbs. The station also previously competed with WFKB 107.5 Frank FM (licensed to serve Boyertown, Pennsylvania). WFKB, which is now WBYN-FM with a Christian Radio format, competed with WMGK from Reading to the northern Philadelphia suburbs and the Lehigh Valley region until March 30, 2009, when the call sign and format were changed.

Philly 500[edit]

Every Memorial Day Weekend, 102.9 MGK hosts the annual Philly 500, which is the top 500 classic rock songs of all time, as voted by the MGK At Work Network. Every year, the countdown begins on the Friday of Memorial Day Weekend at 3:00 PM with DJ Andre Gardner playing song number 500. The countdown continues throughout the weekend, and the number one song is played every year by DJ Bubba John usually around 2:30 PM on Memorial Day. Below are previous number one songs.

Year Artist #1 Song Runner Up Artist/Song
2008 Led Zeppelin "Stairway to Heaven" Aerosmith/"Sweet Emotion"
2009 Pink Floyd "Comfortably Numb" Kansas/"Carry On Wayward Son"
2010 Led Zeppelin "Stairway to Heaven" Kansas/"Carry On Wayward Son"
2011 Led Zeppelin "Stairway to Heaven" The Beatles/"A Day in the Life"
2012 Led Zeppelin "Stairway to Heaven" AC/DC/"You Shook Me All Night Long"
2013 Led Zeppelin "Stairway to Heaven" Lynyrd Skynyrd/"Sweet Home Alabama"
2014 The Beatles "A Day in the Life" Led Zeppelin/"Stairway to Heaven"
2015 Eagles "Hotel California" Led Zeppelin/"Stairway to Heaven"
2016 The Beatles "A Day in the Life" Led Zeppelin/"Stairway to Heaven"
2017 Led Zeppelin "Stairway to Heaven" Eagles/"Hotel California"

The following songs are consistently in the top ten:

"Stairway to Heaven" by Led Zeppelin
"Carry on Wayward Son" by Kansas
"Sweet Emotion" by Aerosmith
"Sweet Home Alabama" by Lynyrd Skynyrd
"Hotel California" by Eagles
"Bohemian Rhapsody" by Queen
"You Shook Me All Night Long" by AC/DC
"Born to Run" by Bruce Springsteen

HD Radio[edit]

In early 2006, WMGK launched its digital HD2 subchannel with its "WMGK Deep Trax" format, "featuring classic rock nuggets and 'oh wow' songs that may be a bit outside the radio norm."[8]

References[edit]

External links[edit]