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WMGU MAGIC106.9 logo.png
CitySouthern Pines, North Carolina
Broadcast areaFayetteville metropolitan area
BrandingMAGIC 106.9
Slogan"The Adult Choice"
Frequency106.9 (MHz)
FormatUrban Adult Contemporary
ERP50,000 watts
HAAT142.8 meters (469 ft)
Facility ID46948
Transmitter coordinates34°59′53″N 79°15′47″W / 34.99806°N 79.26306°W / 34.99806; -79.26306
Callsign meaningW MaGic U
Former callsignsWIOZ (1992-1995)
WKQB (1995-2005)
WFVL (2005-2009)[1]
AffiliationsSteve Harvey Morning Show
OwnerCumulus Media
(Cumulus Licensing LLC)
Sister stationsWFNC, WRCQ, WQSM
WebcastListen Live

WMGU (106.9 FM, "Magic 106.9") is an Urban Adult Contemporary music formatted radio station in the Fayetteville, North Carolina, United States, market, and licensed to Southern Pines. It is owned by Cumulus Media. Its studios are located in west Fayetteville, and its transmitter is located in Raeford, North Carolina.

The station broadcasts the Steve Harvey morning show and The Keith Sweat Hotel.


At one time, the 106.9 frequency was home to WIOZ-FM, which moved to 102.5 FM in 1995. WKQB played 1970s rock hits[2] and later classic rock before switching to mainstream urban and then country.[3][4] John Boy and Billy made their debut on the station early in 1997[5] and moved to WRCQ in 2002.[3] Cumulus Broadcasting bought the station from Muirfield Broadcasting in 2000.[6] In September 2005, Jeff "Goldy" Gold, who had worked for 22 years in Washington, D.C., 12 of those at WBIG-FM, replaced Rick and Bubba in the morning.[7]

WKQB 106.9 made a switch to WFVL with an Oldies format on February 17, 2006 which at the time WFVL simulcast on 102.3.[8] Gold was let go in February 2009.[7]

On March 30, 2009, WFVL made a switch to its current urban adult contemporary format, WMGU "Magic 106.9 FM," and dropped its simulcast and WFVL call sign, which moved to 102.3 FM. Magic 106.9 picked up Steve Harvey when WCCG dropped him, and added Keith Sweat. The station's tower has also been moved 11 miles closer to Fayetteville.[9]

In Spring 2010, WMGU was the number four station in Fayetteville.[10]


  1. ^ http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=46948&Callsign=WMGU, Retrieved on 2009-04-10.
  2. ^ Michael Futch, "New Radio Station WKQB Singles Out the '70s", The Fayetteville Observer, November 3, 1995.
  3. ^ a b Michael Futch, "'B107' is now 'Power 107'", The Fayetteville Observer, March 17, 2002.
  4. ^ Michael Futch, "'Power 107' switches to country format", The Fayetteville Observer, October 12, 2003
  5. ^ Michael Futch, "Rock Station Adds Stern's Morning Show," The Fayetteville Observer, March 9, 1997.
  6. ^ Michael Futch, "For Cumulus, the Wait Continues," The Fayetteville Observer, September 10, 2000.
  7. ^ a b Michael Futch, "Layoffs Claim Radio Hosts," The Fayetteville Observer, February 10, 2009.
  8. ^ Michael Futch, "Oldies Return to Airwaves," The Fayetteville Observer, February 17, 2006.
  9. ^ Michael Futch, "WMGU Hopes Its 'Magic' Will Succeed in Urban Market," The Fayetteville Observer, April 7, 2009.
  10. ^ Futch, Michael (2010-09-15). "107.7 FM gets new format". The Fayetteville Observer. Retrieved 2010-09-29.

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