WMJO

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WMJO
WMJO-FM.jpg
City Essexville, Michigan
Broadcast area Greater Tri-Cities
Branding 97.3 Joe FM
Slogan We Play Everything!
Frequency 97.3 MHz
First air date circa 1991 (as WIXC)
Format Variety Hits
ERP 3,000 watts
HAAT 100 meters
Class A
Facility ID 73111
Transmitter coordinates 43°30′51″N 83°45′51″W / 43.51417°N 83.76417°W / 43.51417; -83.76417
Callsign meaning W M JOe FM
Former callsigns WEEG (1/5/99-6/24/04)
WIXC (9/6/91-1/5/99)
Owner MacDonald Broadcasting
Sister stations WKCQ, WSAM, WSAG
Website 973joefm.com

WMJO (97.3 FM, "Joe FM") is a radio station licensed to Essexville, Michigan and broadcasting at 97.3 mHz with an effective radiated power of 3,000 watts. Known on the air as Joe-FM, WMJO has a variety hits format targeted to Saginaw, Bay City, and Midland. The station is one of four locally owned MacDonald Broadcasting radio stations.

It first began broadcasting in 1991 under the WIXC call sign (now used by a sports radio station in Titusville, Florida).[1] The station switched from country when it was purchased by MacDonald in 1998. Since MacDonald owned then competitor WKCQ, the station's format was flipped to classic rock and was known as Eagle 97.3 with the call sign WEEG. In 2004, the station became Joe-FM, a variety hits format modeled after Jack FM, and changed its call signs once again to WMJO. The station originally had the same playlist and shared personalities with sister station WHZZ 101.7 FM Mike FM in Lansing, Michigan. WMJO eventually evolved into a more gold-based Classic Hits format and is considered a hybrid Adult and Classic Hits station rather than a true variety hits station like WHZZ. However both stations continue to use the same imaging.

WMJO 97.3 was the exclusive radio broadcaster of the OHL's Saginaw Spirit ice hockey team. Spirit games are now broadcast on WSGW (100.5).

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