WMMJ

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WMMJ
Wmmj 2010 logo.jpg
City Bethesda, Maryland
Broadcast area Washington, D.C.
Branding "Majic 102.3"
Slogan The Real Sound of the DMV
Frequency 102.3 MHz (also on HD Radio)
Translator(s) 97.5 W248BN (Alexandria, relays HD3)
First air date November 11, 1961 (1961-11-11)
Format Analog/HD1: Urban Adult Contemporary
HD2: WOL
HD3: Tropical "Mega 97.5"
ERP 2,900 watts
HAAT 146 meters
Class A
Facility ID 54712
Callsign meaning Washington and Maryland's MaJic
Owner Radio One
(Radio One Licenses, LLC)
Sister stations WKYS, WOL, WPRS-FM, WYCB
Webcast Listen Live
Website www.mymajicdc.com

WMMJ is a top-rated Jammin' Oldies-leaning Urban Adult Contemporary radio station owned by Radio One in the Washington, D.C., market. It is co-owned with WKYS, WOL, WPRS-FM, and WYCB and has studios located in Silver Spring, Maryland. It is licensed to Bethesda, but its transmitter is located in Tenleytown. During the sixties, seventies, and early eighties, the station had been home to the original "progressive rock" formatted WHFS, which later migrated to the higher powered Annapolis, Maryland, based 99.1 frequency.

WMMJ broadcasts in the HD format.[1]

History[edit]

The WMMJ calls were originally used on current radio station WXRL in Lancaster, New York, from its sign-on in 1965 until 1970.

In 1987, Cathy Hughes purchased WMMJ and changed the format from easy listening to Urban Oldies as, "Majic 102.3". The station has basically maintained this format for 18 years with it skewing its format more toward the 25-54 demographic as an Urban Adult Contemporary. Majic has consistently been one of the market's leaders, delivering Washington's most loyal audience. In 1999, WMMJ acquired the syndication rights of the Tom Joyner Morning Show from rival Urban AC, WHUR, and has maintained it ever since. In the summer of 2008, it also became home to Mo'Nique in the afternoon until March 18, 2009, when Mo'Nique decided leave to "further her career in television, film, and comedy".

On June 23, 2010, WMMJ's live airstaff were let go in a surprise shakeup, despite the station posting its best numbers in the Washington Arbitrons. The shakeup began in April 2010, when its GM and PD were let go.[2]WMMJ hired former WHUR morning man John Monds to be the new afternoon drive personality from 3 to 7 PM and Courtney Hicks as the new midday personality from 10 AM to 3 PM. Michel Wright has since replaced Courtney Hicks in Middays, and Adimu replaced John Monds in afternoon drive, and finally Donnie Simpson replaced Adimu, all formerly of WPGC (except John Monds). Monds was moved into the 7pm-12am timeslot.

Since the airstaff change, the playlist has been steadily leaning toward a Jammin' Oldies direction due to declining ratings; however, the actual format still remains on the Urban AC side of the line.

On August 3, 2015, WMMJ announced their new slogan as The Real Sound of the DMV, and also made a surprise announcement that Donnie Simpson will return to the airwaves after retiring from his morning show on WPGC in January 2010. The Donnie Simpson Show returned on August 17, 2015, and airs Monday thru Friday from 3:00 PM to 7:00 PM (EST). In January 2016, Russ Parr moved over from sister station WKYS to WMMJ to replace Tom Joyner after 17 years on the station.

WMMJ logo from 2004 to July 2010

References[edit]

  1. ^ http://hdradio.com/dc HD Radio Guide for Washington D.C.
  2. ^ "Radio One's "Majic" WMMJ (102.3) Washington D.C. Cleans House". Radio-Info.com. 23 June 2010. 

External links[edit]