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City Pentwater, Michigan
Broadcast area Ludington, Michigan
Branding WMOM 102.7
Slogan Always Listen to Your Mom
Frequency 102.7 MHz
First air date September 26, 1999
Format Top 40 (CHR)/Alternative hybrid
ERP 6,000 watts
HAAT 100 meters
Class A
Facility ID 76507
Callsign meaning Mason-Oceana-Manistee (counties in coverage area)
Affiliations Michigan Radio Network
Owner Bay View Broadcasting
Webcast Listen Live
Website wmom.fm

WMOM (102.7 FM) is a radio station broadcasting a Top 40 (CHR)/Alternative hybrid format. Licensed to Pentwater, Michigan, it serves the Ludington, Michigan area. It first began broadcasting in 1999.[1]


WMOM is owned by Bay View Broadcasting, Inc. The station broadcasts live from a storefront window at 206 Ludington Avenue in the historic section of Ludington, Michigan. Patrick Lopeman is the founder and principal owner of Bay View. Mr. Lopeman is a broadcast industry veteran who was also known as Pat Martin. Bay View also developed WXYQ 101.5 in Manistee, Michigan in 1994. Today WXYQ is known as WMTE-FM Classic Hits Kool 1015. Mr. Lopeman was also a founding member of Europa Communications which developed WPHD in Elmira, New York.

WMOM has twice been nominated at the NAB Marconi CHR station of the year in 2003 and 2004.[citation needed] WMOM has also been honored with numerous local and statewide broadcast awards.[citation needed]

Every year WMOM sponsors the annual "Lake Jump", a fundraiser that has contributed $175,768.70 to charities and building projects in western Michigan. In 2009, a website was established to document the history of the WMOM Lake Jump which started in 2000.

The station evolved from a Top 40 (CHR) to a Top 40 (CHR)/Alternative hybrid mix by 2007. The formula, according to the station owner, is "two-thirds Top 40 and one-third Alternative."[2] WMOM also plays unreleased demos of local and regional artists.


  1. ^ "WMOM FM 102.7 Pentwater/Ludington". Michiguide.com. May 2, 2011. Retrieved June 2, 2011. 
  2. ^ Ross, Sean (September 22, 2010). "Fresh Listen: Pat Lopeman's WMOM Ludington, Mich.". 25 Plus. Radio-Info.com. 

External links[edit]

Coordinates: 43°52′08″N 86°21′32″W / 43.869°N 86.359°W / 43.869; -86.359