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For the sports association, see World Mountain Running Association.
City Harrisonburg, Virginia
Broadcast area Central Shenandoah Valley
Branding WMRA
Slogan "More News, Less Noise"
Frequency 90.7 FM MHz
First air date 1969
Format Public Radio
Power 10,500 Watts
HAAT 318 meters (1,043 ft)
Class B
Facility ID 65447
Transmitter coordinates 38°33′50.0″N 78°57′0.0″W / 38.563889°N 78.950000°W / 38.563889; -78.950000
Callsign meaning W (James) Madison Radio Associates
Affiliations American Public Media
BBC World Service
National Public Radio
Public Radio International
Owner James Madison University
(James Madison University Board of Visitors)
Sister stations W233AA, WMRL, WMRY
Webcast WMRA Webstream
Website WMRA Online

WMRA is a Public Radio formatted broadcast radio station licensed to Harrisonburg, Virginia, serving the Shenandoah Valley from Winchester to Lexington, as well as the Charlottesville area.[1] WMRA is owned and operated by James Madison University.[2]

History of call letters[edit]

The call letters WMRA were previously assigned to an AM station in Myrtle Beach, South Carolina. It began broadcasting June 10, 1948, on 1450 kHz with 250 W power (unlimited). It was owned by Myrtle Beach Broadcasting Company Incorporated and had studios in the Ocean Front Hotel at Myrtle Beach.[3]


  1. ^ "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved December 13, 2014. 
  2. ^ "WMRA Facility Record". Federal Communications Commission, audio division. Retrieved December 13, 2014. 
  3. ^ "WMRA at Myrtle Beach Starts (250 w, 1450 kc)" (PDF). Broadcasting. June 28, 1948. Retrieved 21 December 2014. 

External links[edit]