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WMRC (MyFM 101.3) Logo (As Of January 2017).png
CityMilford, Massachusetts
Broadcast areaWorcester, Massachusetts
BrandingMyFM 101.3
(translator frequency)
Slogan"Today's WMRC"
Frequency1490 kHz
Translator(s)W267CD (101.3, Milford)
First air dateOctober 6, 1956[1]
FormatClassic Hits/Full-Service
Power1,000 watts (unlimited)
Facility ID21584
Transmitter coordinates42°08′12″N 71°30′50″W / 42.13667°N 71.51389°W / 42.13667; -71.51389Coordinates: 42°08′12″N 71°30′50″W / 42.13667°N 71.51389°W / 42.13667; -71.51389
Callsign meaningMilford Radio Corporation (former owners)
AffiliationsWestwood One
Boston Red Sox Radio Network
Boston Bruins Radio Network
OwnerMyFM Media
(First Class Radio Corp.)
WebcastListen Live

WMRC (1490 AM, "MyFM 101.3") is a radio station licensed to serve Milford, Massachusetts, United States. The station is owned by the MyFM Media Corporation. It airs a full-service classic hits music format.[2] At 10:13AM ET on January 12, 2017, FM translator, 101.3 W267CD was added and the station's former "First Class Radio" branding was replaced with its current "MyFM 101.3" branding (referring to the translator frequency).[3][4][5] In addition to its usual music programming, WMRC broadcasts local high school and American Legion sports play-by-play.[6] WMRC is an affiliate of the Boston Red Sox, Boston Bruins and New England Patriots Radio Networks.[7]

The station was assigned the WMRC call letters by the U.S. Federal Communications Commission (FCC).[8]

Notable on-air personalities include Program and News Director Ed Thompson who joined the station in 1967.[9] In 1993 the Milford Highlanders Brothers and Belles organization honored Thompson at their 10th annual Outstanding Citizens Ball for his service to the community.[10]

The call letters were assigned to a station in Greenville, South Carolina, until the mid-'50s. A notable personality on that station was Bob Poole.

Awards and honors[edit]

WMRC is the only radio station to win the "Station of the Year" award from the Massachusetts Broadcasters Association on three separate occasions,[11] including a split win with WBOQ in 1993[12] and a solo award in 1995.[13]

In 2003, Thomas M. McAuliffe II was elected chairman of the board of the Massachusetts Broadcasters Association.[14] At the time of his election, he was also vice president and general manager of WMRC.

In 2008, WMRC received the Cary Simpson Award for Community Service from the International Broadcasters Idea Bank for the station's dedication to public service.[15] The station was cited for "overall excellence in all facets of operation including growth of audience, client base, and service to the community."[16]


Former logo of the radio station, used until May 16, 2010

In March 1983, WMRC was acquired by Loren F. Ghiglione from the Milford Radio Corporation.[17] In August 1983, Ghiglione transferred the license to the Milford Media Corporation.[18] In July 1984, Milford Media Corporation transferred the license to Nanlo Inc.[19] Nanlo Inc. was owned by Worcester County Newspapers, a media holding corporation for which Loren F. Ghiglione served as president.[20]

In May 1990, Thomas M. McAuliffe, president of First Class Radio Corporation, reached an agreement to purchased WMRC from Nanlo Inc.[17] The sale was approved by the FCC in August 1990 and the deal was completed in September 1990.[21] The sale price was not disclosed.

Logo from May 16, 2010 to January 12, 2017

In December 2006, Thomas M. McAuliffe II acquired the station from his father.[16][22]


In addition to the main station, WMRC is relayed by an FM translator.[23]

Call sign Frequency
City of license Facility
Class Transmitter coordinates FCC info
W267CD 101.3 Milford, Massachusetts 140722 150 D 42°9′19″N 71°32′53″W / 42.15528°N 71.54806°W / 42.15528; -71.54806 (W267CD) FCC


  1. ^ Broadcasting & Cable Yearbook 1999 (PDF). 1999. p. D-211. Retrieved April 19, 2017.
  2. ^ "Station Information Profile". Arbitron. Archived from the original on March 1, 2010. Cite uses deprecated parameter |deadurl= (help)
  3. ^ The Ticker Below The Station Logo On The Upper Left-Hand Corner Of wmrcdailynews.com
  4. ^ radioinsight.com
  5. ^ patch.com
  6. ^ Reiss, Mike (2006-07-06). "The drive is back to do play-by-play". The Boston Globe.
  7. ^ "Ryder calls shots for arena action". Worcester Telegram & Gazette. 2007-03-01. WMRC (1490 AM) in Milford has signed with Entercom Radio to remain a Red Sox radio affiliate through 2009.
  8. ^ "Call Sign History". FCC Media Bureau CDBS Public Access Database.
  9. ^ "Morning News, With Static". The Boston Globe. 2004-04-11. Ed Thompson may be the most powerful man in Milford. [...] Throughout his three decades on the Milford airwaves for WMRC-AM, criticism has often trailed the 55-year-old newscaster with the striking long, gray hair.
  10. ^ "Milford to honor citizens". Worcester Telegram & Gazette. 1993-04-09. One award will go to Ed Thompson of Hopkinton, the news director of WMRC radio in Milford for serving the community for 26 years.
  11. ^ "Station Profile brochure" (PDF). WMRC.
  12. ^ Bickelhaupt, Susan (1993-10-15). "Local stations get their rewards". The Boston Globe. Classical radio station WBOQ-FM once again shared top honors as Station of the Year, this time with WMRC-AM in Milford.
  13. ^ Bickelhaupt, Susan (1995-10-26). "Spinning the dial". The Boston Globe. Milford's WMRC-AM (1490), an adult music station, was named Station of the Year.
  14. ^ "People: New chairman". Worcester Telegram & Gazette. 2003-02-11.
  15. ^ Elliott, Deanna (2008-06-13). "No such thing as local radio?". Massachusetts Broadcasters Association.
  16. ^ a b "WMRC 1490AM Wins International Public Service Award". Blackstone Valley Daily. Retrieved 2008-06-25.
  17. ^ a b "McAuliffe is new owner of WMRC-AM". Worcester Telegram & Gazette. 1990-05-09. WMRC, the town's only radio station, has been purchased by a veteran Marlboro radio station manager from Worcester County Newspapers. Thomas M. McAuliffe, 55, of Hudson, finalized arrangements this week, and will begin working at the station while the Federal Communications Commission reviews the sale.
  18. ^ "Public Notice Comment". FCC Media Bureau CDBS Public Access. 1983-08-12.
  19. ^ "Public Notice Comment". FCC Media Bureau CDBS Public Access. 1984-07-06.
  20. ^ "Mass. man buys Conn. newspapers". The Boston Globe. 1985-01-30. Loren F. Ghiglione is president of Worcester County Newspapers, a company that owns, in addition to The News, 11 weeklies, two tourist publications, a commercial printing operation and WMRC, a radio station in Milford, Massachusetts.
  21. ^ "WMRC in Milford is sold". Worcester Telegram & Gazette. 1990-09-12.
  22. ^ "Application Search Details BTC-2060918AAW". FCC Media Bureau CDBS Public Access. 2006-12-28.
  23. ^ radio-locator.com

External links[edit]