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Wmsn 2009.png
Madison, Wisconsin
United States
BrandingFox 47
Fox 47 News at 9 (newscast)
ChannelsDigital: 49 (UHF)
(to move to 18 (UHF))
Virtual: 47 (PSIP)
  • .1: 720p WMSNFOX
  • .2: 480i COMET
  • .3: 480i CHARGE!
  • .4: 480i TBD[1]
OwnerSinclair Broadcast Group
(WMSN Licensee, LLC)
FoundedDecember 8, 1983
First air dateJune 8, 1986 (33 years ago) (1986-06-08)
Call letters' meaningMadiSoN
Sister station(s)Milwaukee: WVTV, WVTV-DT2
Green Bay: WLUK-TV, WCWF
Cedar Rapids, IA: KGAN, KFXA
Minneapolis–Saint Paul: WUCW
Former channel number(s)Analog:
47 (UHF, 1986–2009)
11 (VHF, until 2010)
Former affiliationsAnalog/DT1:
Independent (June–October 1986)
TheCoolTV (2010–2012)
GetTV (2014–2015)
ZUUS Country (2010–2014); Grit (2014–2017)
Transmitter power310 kW
164 kW (CP)
Height450 m (1,476 ft)
Facility ID10221
Transmitter coordinates43°3′21″N 89°32′6″W / 43.05583°N 89.53500°W / 43.05583; -89.53500
Licensing authorityFCC
Public license informationProfile
WebsiteOfficial website Edit this at Wikidata

WMSN-TV is a Fox-affiliated television station licensed to Madison, Wisconsin, United States. It broadcasts a high definition digital signal on UHF channel 49 (or virtual channel 47 via PSIP) from a transmitter in Madison's Middleton Junction section. Owned by the Sinclair Broadcast Group, WMSN maintains studios on Big Sky Drive on Madison's west side.


WMSN-TV commenced broadcasting on June 8, 1986, airing on analog UHF channel 47. It was the first new commercial station to launch in the Madison market since WISC-TV signed on thirty years earlier. One of WMSN's earlier programs was Big Sky Theater, a Saturday night presentation of classic movies (mostly westerns) from the drive-in era. (The program's name was an acknowledgement to the Big Sky Drive-In Theater, which was located near the present day WMSN studios.)

After a few months as an Independent, the station joined Fox as a charter affiliate on October 9, 1986. Since 1994, as a result of Fox's NFC football package, WMSN has been Madison's primary home for the Green Bay Packers; these broadcasts are routinely the highest-rated programs in the market during football season.

In 2012, Sinclair reached an affiliation deal with Fox that kept the network on WMSN and Sinclair's 18 other Fox stations through 2017.[2]

In 2018, Sinclair Broadcast Group required all Sinclair-owned television stations to air a message that called out "biased and fake news" and says "national media outlets are publishing these same fake stories without checking facts first." However, because WMSN's newscast is produced by WISC-TV (which is locally owned by Morgan Murphy Media) pursuant to a news-share agreement, WISC did not produce such a segment for WMSN, and disclaimed as such on their social media channels.[3]

Digital television[edit]

Digital channels[edit]

The station's digital signal is multiplexed:

Channel Video Aspect PSIP Short Name Programming[4]
47.1 720p 16:9 WMSN-TV Main WMSN-TV programming / Fox
47.2 480i 4:3 COMET Comet TV
47.3 CHARGE! Charge!
47.4 16:9 TBD TBD

Analog-to-digital conversion[edit]

WMSN-TV shut down its analog signal, over UHF channel 47, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition VHF channel 11.[5] Through the use of PSIP, digital television receivers display the station's virtual channel as its former UHF analog channel 47.

In September 2010, WMSN-TV established its first digital subchannel, adding TheCoolTV music video network to subchannel 47.2. The subchannel would go dark in September 2012 at the expiration of Sinclair's carriage agreement with TheCoolTV; the channel was reactivated in July 2014 as an affiliate of GetTV, which would be replaced on October 31, 2015 by Sinclair-owned sci-fi network Comet.

When it completed its move to a new physical channel location, WMSN would add a third subchannel, 47.3, with content from The Country Network, later known as ZUUS Country. That network would be replaced in 2014 by the action-oriented Grit network. Grit would be replaced on June 1, 2017 by another action network, Sinclair-owned Charge!. On that same date, a fourth subchannel, 47.4, was activated and affiliated with TBD. Sinclair's other subchannel network, Stadium, is carried in the market on WIFS-DT4.


In 1999, ABC affiliate WKOW (then owned by the Shockley Communications Corporation) entered into a news share agreement with WMSN, which resulted in Madison's first nightly prime time newscast, known as Fox 47 News at 9. The 35-minute weeknight broadcast (30 minutes on weekends) was originally produced from a secondary set at WKOW's studios on Tokay Boulevard in Madison. The newscasts employed no WKOW on-air branding, instead using Sinclair's standard music-and-graphics packages. Although the newscasts featured appearances from additional WKOW personnel, WMSN maintained separate weeknight anchors that normally did not appear on WKOW except to fill-in when needed.

On January 1, 2012, WMSN's news share agreement with WKOW expired after nearly 13 years (WMSN General Manager Kerry Johnson termed the split as a "business decision"). On that same date, WMSN began a new news outsourcing agreement with WISC-TV, the Morgan Murphy Media-owned CBS affiliate in Madison; as a result, WISC cancelled its own 9 p.m. weeknight newscast it had produced for its subchannel TVW,[6] making Fox 47 News at 9 the lone remaining prime time newscast in the Madison market. (In addition to TVW's newscast, WBUW also aired a 9 p.m. weeknight newscast from 2003 to 2005). Fox 47 News at 9 originates from WISC's Raymond Road studios, using WISC's own news set and personnel (except the main news anchor) but, just as with WKOW, employing Sinclair's standard news graphics and music packages, as well as change in the background image on the set's background image display to help differentiate the newscast from those of WISC.


  1. ^ a b "Digital TV Market Listing for WMSN". Rabbit Ears. Retrieved June 1, 2017.
  2. ^ Sinclair Reups With Fox, Gets WUTB Option, TVNewsCheck, May 15, 2012.
  3. ^ Anapol, Avery (April 2, 2018). "Sinclair-owned TV station chooses not to air media bias promo". The Hill.
  4. ^ RabbitEars TV Query for WKOW
  5. ^ "DTV Tentative Channel Designations for the First and the Second Rounds" (PDF). Archived from the original (PDF) on 2013-08-29. Retrieved 2012-03-24.
  6. ^ "WISC-TV now providing news services for Fox 47," from Wisconsin State Journal, 1/5/2012

External links[edit]