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WMSR-AM Thunder Radio logo.jpg
City Manchester, Tennessee
Broadcast area Southern Middle Tennessee
Branding Thunder Radio
Slogan "Your Hometown Station"
Frequency 1320 kHz
Translator(s) W300BL 107.9 MHz
Format News/Talk
Language(s) English
Power 5,000 watts (day)
79 watts (night)
Class D
Facility ID 12205
Transmitter coordinates 35°28′03″N 86°05′42″W / 35.46750°N 86.09500°W / 35.46750; -86.09500
Callsign meaning Manchester
Owner Coffee County Broadcasting, Inc.
Website wmsrradio.com

WMSR (1320 AM, "Thunder Radio") is an American broadcast radio station licensed to serve the community of Manchester, Tennessee. The station's broadcast license is held by Coffee County Broadcasting, Inc. WMSR programming is also broadcast on 107.9 FM via broadcast translator W300BL.


WMSR broadcasts a news/talk format to the southern Middle Tennessee area.[1] Local programming on WMSR includes a daily morning show, a weekday talk show titled "Straight Talk", a tradio program called "Swap and Shop", plus specialty programs which include "Behind the Wheel" and "The Fan Zone" on Mondays, "Unity Health Hour" on Tuesdays, "The Sports Page" on Thursdays, and "Under the Roof" on Fridays. Specialty weekend music programming includes "Bluegrass Crossroads"[2] and "Music Memories" and religious broadcasts of "Faith, Hope, and Praise".

WMSR provides live broadcasts of Coffee County Central High School athletics, including football, men's and women's basketball, baseball, and softball. It is also an affiliate of the Atlanta Braves,[3] Tennessee Titans,[4] Nashville Predators,[5] and Vanderbilt Commodores.[6] National news is provided by CBS Radio. Syndicated programming includes Coast to Coast AM,[7] a delayed broadcast of Rick and Bubba,[8] and a financial advice talk show hosted by Dave Ramsey.[9]


  1. ^ "Station Information Profile". Nielsen Audio. Retrieved September 30, 2015. 
  2. ^ Hurst, Rebekah (August 20, 2015). "Manchester's Becky Buller nominated for seven bluegrass awards". The Manchester Times. Retrieved September 30, 2015. 
  3. ^ "Braves Radio Network". Atlanta Braves. Retrieved September 30, 2015. 
  4. ^ "Stations in Tennessee". Tennessee Titans. Retrieved September 30, 2015. 
  5. ^ "Preds & Cromwell Group Extend Radio Partnership". Nashville Predators. August 25, 2011. Retrieved September 30, 2015. 
  6. ^ "Commodore Radio Affiliates". Vanderbilt Commodores. Retrieved September 30, 2015. 
  7. ^ "Tennessee Stations". Coast to Coast AM. Retrieved September 30, 2015. 
  8. ^ "Affiliates". Rick and Bubba. September 30, 2015. 
  9. ^ "Find A Station". Dave Ramsey. Retrieved September 30, 2015. 

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