WMTR-FM

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WMTR-FM
WMTR-FM logo.png
City Archbold, Ohio
Broadcast area Northwest Ohio
Frequency 96.1 MHz
First air date April 15, 1968
Format Classic Hits
ERP 3,800 watts
HAAT 122 meters
Class A
Facility ID 48957
Transmitter coordinates 41°33′29.00″N 84°11′8.00″W / 41.5580556°N 84.1855556°W / 41.5580556; -84.1855556
Former callsigns WHFD (1968-1989)
Affiliations AP Radio, Detroit Tigers, Ohio Ag Net, Brownfield AG News, Rocket Sports Radio Network, Ohio State IMG Sports Network
Owner Nobco, Inc.
Webcast Listen Live
Website 961wmtr.com

WMTR-FM is a radio station that broadcasts at 96.1 MHz on the FM dial in Archbold, Ohio. WMTR-FM airs an adult hits format combining classic rock and Classic Hits material, including Alanis Morissette, Bryan Adams, John Mellencamp, The Goo Goo Dolls, Genesis, The Eagles, Hootie and the Blowfish and much more. It is the primary local station for the Archbold/Fulton County area (including the cities of Delta, Swanton and Wauseon), and its 6,000-watt signal can be heard clearly from Adrian, Michigan in the north to Defiance, Ohio in the south. The station is also listenable in the western suburbs of Toledo and is frequently rated in the Toledo Arbitron ratings reports. [1]

WMTR-FM began broadcasting in 1968 at 95.9 on the FM dial and formerly bore the callsign WHFD (which were the first letters of the 4 counties in its broadcast region—Williams, Henry, Fulton, and Defiance). The current call letters were adopted in 1989 and are legally WMTR-FM due to there being a WMTR-AM in Morristown, New Jersey. Programming over the years has changed from Adult Contemporary to Oldies as "96 Gold" to the current classic/adult hits format. The station is owned by Northwestern Ohio Broadcasting Corporation and prides itself on the fact that it is still locally owned and operated. Max Smith, Sr. founded the station, which is managed today by his son, Max Smith, Jr. In a note of historical significance, WMTR-FM was one of the first commercial radio stations in the nation to convert to DAT technology in the late 1980s, considered state-of-the-art for the time.

WMTR-FM also has a strong sports commitment. WMTR covers high school sports and carries both Detroit Tigers baseball and Ohio State University football. In the fall of 2011, WMTR joined the Rocket Sports Radio Network, carrying University of Toledo football and men's basketball games.

The station is an affiliate of the "Floydian Slip" syndicated Pink Floyd program.

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