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WMUA logo.png
City Amherst, Massachusetts
Broadcast area Pioneer Valley
Slogan The Radio Voice of UMass
Frequency 91.1 MHz
First air date 1949 (carrier current AM)
1952 (FM)
Format College radio
ERP 450 watts, stereo
HAAT 39.0 meters
Class A
Facility ID 69184
Transmitter coordinates 42°23′37.97″N 72°31′17.90″W / 42.3938806°N 72.5216389°W / 42.3938806; -72.5216389
Callsign meaning Massachusetts University - Amherst[1]
Affiliations None
Owner University of Massachusetts Amherst
(University of Massachusetts)
Webcast Listen Live
Website wmua.org

WMUA (91.1 FM) is a student-run college radio station. Licensed to serve Amherst, Massachusetts, United States, the station is based on the campus of the University of Massachusetts Amherst. The station's broadcast license is held by the University of Massachusetts. The station will be celebrating its 70th Anniversary of continuous on-air broadcasting beginning with the 2017-2018 school year.

WMUA was established in 1949 originally as an AM station. Though it is run by undergraduates, other faculty, staff, assorted members of the community, and graduate students contribute to the station.

WMUA is broadcast to the Connecticut River Valley, including western Massachusetts, northern Connecticut, and southern Vermont. The station is federally licensed (authorized by the FCC) and non-commercial, and is under the supervision of the UMass Board of Trustees.

WMUA's studio is located in the basement of the Lincoln Campus Center building. The actual transmitter and antenna are located on Observatory Way, between the Orchard Hill and Sylvan Residential living areas. This facility, activated at midnight on January 1, 2004, is WMUA's third transmission site; it originally transmitted from atop Marston Hall, and then on Emily Dickinson Dormitory. The Dickinson Dormitory tower in Orchard Hill served as a backup until a re-roofing project took it down in 2011; it is licensed as a backup facility, and rebuilding the backup was completed on June 30, 2014. The station is a licensed "class A" broadcast facility.


WMUA's programming philosophy is to provide listeners with an eclectic experience unique to the UMass and Pioneer Valley region the station serves. In addition to music programming, there are talk shows, sports updates, and student-produced newscasts every weekday at 5:30 p.m. WMUA broadcasts 24/7/365, and is available as a stream online from the home page of the WMUA website.

WMUA provides an outlet for multiple opinions to be expressed through music, political and advocacy talk, and public service announcements.


WMUA is the flagship radio station of UMass Minutewomen basketball and UMass Minutemen lacrosse. They also broadcast other UMass Minutemen sports including ice hockey, men's basketball, baseball and football throughout the year.

WMUA Sports produces online podcasts covering a wide range of topics around sports. Podcasts include Chatting 300 (baseball), Intentionally Foul (NBA and fantasy basketball), Bracketville (bracket-style game show on the bests and worsts in the world of sports), From the Peanut Gallery (WMUA's own version of [[First Take (TV series)|First Take]]), Cover Four (college football), Four-Point Play (college basketball) and Goal Line Stand (NFL).

Members of WMUA Sports host shows Monday-Friday from 11:00-11:30am during the stations "Sports Block". The departments signature show, "Sportsline" can be heard Wednesday's from 4:30-5:30pm.


WMUA News is one of the nation's last remaining daily student run news broadcasts. Broadcasting weekdays from 5:30-6:00pm during the academic year, it focuses on international, national, and local news. All on-air content is hosted, produced, and scripted by students.

Notable alumni[edit]


External links[edit]