|City||Sylvan Beach, New York|
|Broadcast area||Syracuse metropolitan area
Utica-Rome metropolitan area
|Branding||96.5/100.3 The Beat|
|Slogan||The New Beat of Syracuse|
|Repeater(s)||96.5 W243AB (Syracuse)|
|First air date||2001 (as WBGJ)|
|Format||Rhythmic Top 40|
|Callsign meaning||MoViN' (previous format)|
|Former callsigns||WBGJ (1998-2006)
|Owner||Craig Fox (51%)
(WOLF Radio, Inc.)
|Sister stations||WMBO, WOLF, WCIO (WCIS-FM simulcast)|
WMVN (100.3 FM, "96.5/100.3 The Beat") is a Rhythmic Top 40 radio station serving the Syracuse and a part of the Utica-Rome market. WMVN (licensed to Sylvan Beach, New York) operates at 100.3 MHz on the FM dial. A separate translator, W243AB, serves the city of Syracuse, New York on the 96.5 frequency (hence the "96.5/100.3 The Beat" branding). The station is located at 401 West Kirkpatrick St, in Syracuse, NY.
WMVN and WMVU, which previously simulcast WOLF/WWLF as Radio Disney, flipped formats on December 6, 2006. Both comprise the tenth station to adopt the MOViN' format. The AM stations continued to carry Radio Disney programming through 2014. The station has contained some big name radio stars such as Dick Clark, Don Bombard (Bob Shannon) of WCBS FM New York, Rick Gary (formerly of WSYR-TV SYRACUSE), and Ron Bee (B104.7FM)
Prior to August 2009, the stations held the call signs WOLF-FM (96.7) and WWLF-FM (100.3). This ended when sister station FM 105.1 in De Ruyter adopted a country music format known as "The Wolf" and took the call letters for itself. The WMVN call sign had been available since January 2009, when the current WXOS in St. Louis, Missouri abandoned the Movin' format and thus the call sign.
On November 30, 2009, WMVU and WMVN (the WMVN calls moving to 100.3) split their simulcast, with 96.7 flipping to country, simulcasting WOLF-FM 105.1 FM DeRuyter, NY, with new calls WWLF-FM.
WMVN is the first station with the Movin' brand that is located east of the Mississippi River.
On November 9, 2016, WMVN began stunting with the sound of a heartbeat and liners promoting a change at 4 p.m. on that date. At that time, WMVN flipped to Rhythmic CHR as "96.5/100.3 The Beat". The first song on "The Beat" was "No Problem" by Chance The Rapper. Much of the newer music in WMVN's playlist as "Movin'" remained with the transition to "The Beat."
- 96.5 The Beat's website
- MOViN' 100.3 & 96.5's MySpace
- WOLF 1490 Tribute Site
- Query the FCC's FM station database for WMVN
- Radio-Locator information on WMVN
- Query Nielsen Audio's FM station database for WMVN
- Query the FCC's FM station database for W243AB
- Radio-Locator information on W243AB
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