WMXH-FM

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WMXH-FM
WMXH-FM 2016.PNG
City Luray, Virginia
Broadcast area Page County, Virginia
Southern Shenandoah County, Virginia
Northern Rockingham County, Virginia
Branding "Bright Radio 105-7"
Slogan "Sassy Soul; Fun Time Rock & Roll"
Frequency 105.7 FM MHz
First air date October 16, 1979[1]
Format Classic Hits[2]
Power 150 Watts
HAAT 601 meters (1,972 ft)
Class A
Facility ID 12625
Transmitter coordinates 38°35′59.0″N 78°38′1.0″W / 38.599722°N 78.633611°W / 38.599722; -78.633611
Callsign meaning W MiX Harrisonburg
former branding
Former callsigns WLCC (1979-1998)
WMXH-FM (1998-present)[3]
Owner L. Carrington Thompson
(Hayden Hamilton Media Strategies, Inc.)
Sister stations WRAA

WMXH-FM (105.7 FM) is a Classic Hits formatted broadcast radio station licensed to Luray, Virginia, serving Page County, Southern Shenandoah County and Northern Rockingham County, all in Virginia. WMXH-FM is owned and operated by L. Carrington Thompson, through licensee Hayden Hamilton Media Strategies, Inc.[4]

History[edit]

Logo used for WMXH-FM from mid-2002 until October 24, 2014.

The station first launched on October 16, 1979 with the callsign WLCC as an Adult Contemporary format, branded as "105.7 WLCC".

On May 8, 1998, the station's format was segued to Hot Adult Contemporary. On the same date, the station's callsign was changed to WMXH-FM, as well as its branding, to "Mix 105.7". In mid-2002, WMXH-FM switched to an Adult Standards format, branded as "Stardust 105.7; The Music of Your Life". The station played hits from the 1940s through the 1960s. On June 4, 2014, WMXH-FM and sister station WRAA were sold to Hayden Hamilton Media Strategies for $325,000.[5] The sale was closed on October 1, 2014.[6] On the night of October 24, 2014, WMXH-FM dropped its Adult Standards format and went silent[7] until approximately 10:00 A.M. on December 18, 2014, when it returned on the air with its current Classic Hits format branded as "Bright Radio 105-7; Sassy Soul; Fun Time Rock & Roll", playing hits from the 1960s through the 1990s.

References[edit]

External links[edit]