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City of license Bayboro, North Carolina
Broadcast area Greenville-New Bern
Branding 97.9 The Bear
Frequency 97.9 MHz
First air date 2001 (as WRUP)
Format Classic Country
ERP 50,000 watts
HAAT 132 meters
Class C2
Facility ID 87566
Transmitter coordinates 35°00′02″N 76°49′58″W / 35.00056°N 76.83278°W / 35.00056; -76.83278
Callsign meaning W N Bear B
Former callsigns WBHU (1998-2000, CP)
WRUP (2000-2003)
Owner Coastal Carolina Radio
Webcast Listen Live
Website bearpad.com

WNBB (97.9 FM) is a radio station airing a classic country music format. Licensed to Bayboro, North Carolina USA, it serves the Greenville-New Bern area. The station is currently owned by Coastal Carolina Radio.[1]


The station went on the air as WBHU on 1998-09-18. on 2000-11-06, the station changed its call sign to WRUP, on 2003-11-21 to the current WNBB.[2]

From 2004 to 2015 the station was simulcast on WNBR-FM.


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