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For the AM radio station in Greenville, North Carolina, United States, see WNCT (AM). For the TV station in Greenville, North Carolina, United States, see WNCT-TV.
WNCT-FM logo.png
City Greenville, North Carolina
Broadcast area Rocky Mount, Greenville-New Bern-Jacksonville
Branding 107.9 WNCT
Slogan The Greatest Hits of All Time
Frequency 107.9 MHz
First air date 1963
Format Classic Hits
Audience share 4.5 (Sp'08 P2, R&R[1])
ERP 100,000 watts
HAAT 518 meters
Class C
Facility ID 54388
Transmitter coordinates 35°21′55.00″N 77°23′38.00″W / 35.3652778°N 77.3938889°W / 35.3652778; -77.3938889
Owner Beasley Broadcasting Group, Inc.
(Beasley Media Group, LLC)
Webcast Listen Live
Website 1079wnct.com

WNCT-FM (107.9 FM) is a radio station broadcasting a classic hits format. Licensed to Greenville, North Carolina, United States, the station serves the Rocky Mount, Greenville-New Bern-Jacksonville area. The station is currently owned by Beasley Broadcasting Group, Inc., through licensee Beasley Media Group, LLC.


In 1963, Roy H. Park, owner of WNCT-TV, bought WGTC, Greenville's oldest radio station, which broadcast at 5,000 watts at 1590 AM, and changed its letters to WNCT. WNCT-FM was soon added. The station was referred to as "FM 108" as an instrumental beautiful music station. In 1992, music containing vocals were added - first two cuts per hour, then three, until the instrumentals were dropped entirely. This format change occurred around the same time as the death of Roy H Park. In 1993, the format was changed to light adult contemporary, adopting the moniker "Easy 108". Later that year, the name was changed to "Lite 108". The switch to "Oldies 107.9" came in 1994[2] after several years of soft adult contemporary music.


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